BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Bachelor of Business Administration (BBA) is an undergraduate degree program aimed at preparing future business leaders with excellent managerial, analytical, and entrepreneurial skills. The program offers a well-rounded grounding in fundamental areas of business including management, finance, marketing, economics, human resource management, and business analytics, blending theory and application. During the course of the program, students are exposed to case studies, internships, industry projects, and simulations that enhance critical thinking and decision-making skills. Focus is given to the development of leadership traits, communication skills, and ethical business practices that conform to international standards.
Specializations:
Finance
Marketing
Human Resource Management
Business Analytics
3 years (6 semesters)
Industry-aligned curriculum with practical exposure.
Internship and live project opportunities with reputed organizations.
Skill development modules in communication, analytics, and entrepreneurship.
Experiential learning through business simulations, case studies, and fieldwork.
International exchange and collaborative learning opportunities.
Focus on ethical, sustainable, and innovative business practice.
Graduates of the BBA program are prepared for diverse roles such as:
Business Analyst
Marketing Executive
Financial Analyst
Operations or HR Executive
Entrepreneur / Start-up Founder
Management Trainee in corporate sectors
PEO1: Graduates will acquire the foundational business knowledge and skills needed to enhance employability and succeed in various business sectors.
PEO2: Graduates will develop entrepreneurial thinking and practical skills, enabling them to launch and manage startups or drive innovation within established organizations.
PEO3: Graduates will demonstrate a commitment to lifelong learning and higher education, preparing them for advanced studies and continuous professional development.
PO1: Management Knowledge – Gain a solid foundation in core business functions like Marketing, Finance, HR, IT, and Operations.
PO2: Communication – Demonstrate effective business communication and interpersonal skills in a professional setting.
PO3: Technical Knowledge – Use IT tools and platforms to enhance business decision-making and operations.
PO4: Investigation of Business Problems – Analyze and apply business theories and principles to solve real-world problems.
PO5: Strategic Planning Knowledge – Utilize strategic frameworks to allocate resources, coordinate people, and drive competitive advantage.
PO6: Entrepreneurial Perspective – Cultivate an entrepreneurial mindset and apply innovation in business practices.
PO7: Environment and Sustainability – Understand global sustainability issues and promote responsible business practices.
PO8: Leadership Skills – Exhibit leadership competencies to motivate teams and achieve collective goals.
PO9: Ethics – Apply ethical reasoning in decision-making and demonstrate a sense of social responsibility.
PO10: Global Perspective – Understand global business contexts and adapt management practices accordingly.
PO11: Cross-disciplinary Integration – Apply concepts from statistics, economics, operations, and quantitative techniques for better decision-making.
PO12: Legal Knowledge – Demonstrate an understanding of legal and regulatory frameworks in business.
PSO1: Acquire Practical Learning: Gain hands-on experience through internships, field visits,
business simulations, and startup incubation support.
PSO2: Analytical and Problem-Solving Skills: Demonstrate domain-specific expertise in areas
such as Finance, HR, Marketing, Business Analytics, and Logistics to identify and resolve
business challenges
To provide professional education and training to students in all aspects related to the management discipline, advancing their learning towards excellence in business administration and industry. The program will teach students:
Effective Communication: to communicate professionally and effectively, both orally and in writing; to enhance their understanding of solutions for common business problems. Also, to enable them to communicate properly with a diverse and intercultural audience.
Global Business Management: to empower students to understand the theory, operations, and challenges of global businesses, and also to give them a deeper insight into the ethnic, social, gender, religious, and cultural diversity in problem solving, decision-making and group dynamics.
Business Decision Making: to develop critical thinking, analytical problem-solving skills and also to equip them with the ability to identify and evaluate relevant information for decision-making. Flexible, creative and critical thinking methods are encouraged to analyze and solve complex business problems arising out of change and uncertainty.
Pedagogy: Through a practical approach towards the syllabus guided by faculty from the industry itself, students are prepared for the real corporate world. Innovative methods of teaching, consisting of case study discussions, presentations, classroom debates and role plays are used to make the classroom experience an invigorating one.
Curriculum: carefully designed to provide active learning, deep learning andcompetency-based learning to enhance higher order thinking.
Product Design: the course is offered to facilitate students from stages of idea generation to commercialization of products.
Specializations: Marketing | Accounting & Finance | Business Analytics
Integrated Degree: BBA students have an option to join the Integrated MBA (BBA-MBA) program at the end of second year.
Manufacturing
IT
Financial Services
Logistics and supply chain
Banking
Health Care / Pharmaceuticals
Amazon
IBM
Wipro
HCL
Genpact
RBL Bank
Business Analyst
Operations Manager
Financial Analyst
Data Scientist
Marketing Executive
The BBA students have an option to join the Integrated MBA (BBA-MBA) program at the end of second year.
