Dr. K. Uttam
Assistant Professor
SoB
National Institute of Technology Warangal
0
Consumer Behavior
Bottom of the Pyramid
Mail: uttam@sru.edu.in
Assistant Professor
SoB
National Institute of Technology Warangal
0
Consumer Behavior
Bottom of the Pyramid
Mail: uttam@sru.edu.in
PhD in Management from National Institute of Technology Warangal
MBA in Marketing from Osmania University
BTech in Electronics and Communication Engineering from JNTU-H
PG
Karankot U, Thangeda R (2025;), "Beyond the pyramid: exploring consumer preferences in low-income markets". Journal of Consumer Marketing, https://doi.org/10.1108/JCM-09-2024-7224
Uttam, K., & Thangeda, R. (2024). Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid. Journal of Poverty, 1–30. https://doi.org/10.1080/10875549.2024.2379771
Uttam, K., Rahul, T. Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda. Manag Rev Q 74, 2183–2213 (2024). https://doi.org/10.1007/s11301-023-00356-2.
UGC-JRF(2019)