faculty-profile

Dr. Rukma R

info

ASSISTANT PROFESSOR

Management

SRM University AP

3

HR analytics, Business Analytics, AI/ML, Blockchain Technology, Innovation adoption, Change management

HR analytics, Business Analytics, HRM/OB

Mail: rukma@sru.edu.in

Educational
Qualifications
(From Highest)

2025

PhD in HR analytics from SRM University AP

2020

MBA (HR & IB) from University of Calicut

2017

BCom (Cooperation) from University of Calicut

Professional
Experience

2021

Researcher at SRM University AP, from 2021-11-10 to 2025-04-24.

2021

Assistant Professor at Karpagam Academy of Higher Education, from 2021-01-01 to 2021-10-31.

Student
Supervision

4

Ph.D

5

UG

Key Publications

Sodiq Olaide Bisiriyu, Nafeesathul B, Rukma Ramachandran (2025). Highs, lows, and uncertainty: a deep dive into India’s stock market and policy uncertainty. Discover Sustainability, Springer International Publishing. 6(1), 1024.

Ramachandran, R., Babu, V., & Murugesan, V. P. (2023). A system to generate a model predicting an employee attrition rate and a method thereof. IN patent office, application number: 202341031320.

Ramachandran, R. & Babu, V. (2023). Revolutionising HR through the deployment of blockchain technology. Blockchain and digital twin enabled IoT networks, pp. 38-58. Taylor & Francis, (Scopus).

Ramachandran, R., Babu, V., & Murugesan, V. P. (2023). Blockchain fragmented clusters for advancing HR saliency: The case of India. India’s technology-led development: Managing transitions to a digital future, pp. 90-120. World Scientific, Singapore. (Scopus)

Ramachandran, R., Babu, V., & Murugesan, V. P. (2023). Human resource analytics revisited: a systematic literature review of its adoption, global acceptance and implementation. Benchmarking: An International Journal, 31(7), 2360-2390. https://doi.org/10.1108/BIJ-04-2022-0272 (Scopus – Q1 ABDC – B) IF = 4.5

Ramachandran, R., Babu, V., & Murugesan, V. P. (2023). The role of blockchain technology in the process of decision-making in human resource management: a review and future research agenda. Business Process Management Journal, 29(1), 116-139. https://doi.org/10.1108/BPMJ-07-2022-0351 (Scopus – Q1 ABDC – B) IF = 4.5

Ramachandran, R., Murugesan, V. P., & Babu, V. (2025). Enhancement of New Random Forest Algorithm to predict the employee attrition rate. International Journal of Enterprise Network Management, (Scopus & ABDC).

Research Projects / Patents

A system to generate a model predicting an employee attrition rate and a method thereof

The problem of employee attrition in every organization is concerning the employee turnover ratio thereby increasing the cost of investment in human resources. Various factors are reasonable for the rapid attritions at different phased. The purpose of the current study is to predict the employees who are likely to leave the organization. The factors that lead to attrition are identified using Random Forest algorithm. Random Forest algorithm is one of the widely used supervised machine learning techniques for both classificat

A HOLISTIC AI-DRIVEN DECISION SUPPORT SYSTEM FOR EMPLOYEE PERCEPTION AND BEHAVIOR IN HUMAN RESOURCE MANAGEMENT

A Holistic AI-Driven Decision Support System for Employee Perception and Behavior in Human Resource Management is an advanced framework that integrates artificial intelligence, data analytics, and behavioral insights to enhance HR decision-making. It captures employee perceptions, monitors behavioral patterns, and provides predictive recommendations to improve workforce engagement, productivity, and organizational culture. By combining psychological, social, and performance-related data, the system enables HR managers to mak

AN AI-DRIVEN REAL-TIME BEHAVIORAL FINANCE COACHING SYSTEM

An AI-driven real-time behavioral finance coaching system is a smart platform that uses artificial intelligence to analyze an individual’s financial decisions, spending habits, and investment behaviors as they happen. It provides personalized guidance, nudges, and corrective feedback in real time to help users avoid cognitive biases, improve money management, and make more rational financial choices. Essentially, it acts like a digital coach that blends behavioral science with AI to foster healthier financial habits and long

AN INTEGRATED SYSTEM FOR ANALYZING THE IMPACT OF HRM PRACTICES ON EMPLOYEE RETENTION IN BPOs

This system is designed to provide a comprehensive framework for evaluating how Human Resource Management (HRM) practices influence employee retention within Business Process Outsourcing (BPO) organizations. It integrates multiple analytical components—data collection, statistical modeling, and predictive analytics—to identify the HR strategies that most effectively reduce attrition and enhance workforce stability

ADAPTIVE ONLINE SHOPPING RISK MANAGEMENT SYSTEM USING PMT AND BEHAVIOURAL NUDGING

This system is designed to reduce consumer risks in online shopping by combining Protection Motivation Theory (PMT) with behavioural nudging techniques. It adapts dynamically to user behavior, guiding them toward safer purchasing decisions while maintaining convenience and trust.

Awards and Honors / Achievements

Project

UGC NET 2020 (Management)

Project

UGC NET 2019 (Commerce)

Enquiry