Marketing is a broad and dynamic field, students opting as minor will be expand to holistic marketing approach with contemporary outlook, relevant content and engaging pedagogy.
Students choosing a minor that complements their major with skills and knowledge of business fundamentals can position engineers for the creation and delivery of more effective solutions.
Minor as Marketing explore in areas like Branding, Advertising, Marketing Research, Sales, Digital Marketing and Consumer Behaviour.
After successful completion of the Minor, the student will be able to:
Collect and analyze information in order to solve marketing/societal problems.
Integrate the decision making process in to formulation of a marketing strategy.
Demonstrate an understanding of the fundamental applications of marketing with insights and creativity.
Learn how to apply the marketing concepts and planning taught in the classroom in to real world.
|Course No.||Course Title|
|1||Product and Brand Management|
|2||Consumer Psychology & Engagement|
|4||Digital Marketing and Analytics|
|5||Advertising & Sales Promotion|
|Dr.D.Srinivas||Assistant Professor, SOBfirstname.lastname@example.org||9849183233|