faculty-profile

Dr. Srinivas Dharmula

info

Associate Professor

School of Business

Kakatiya University, Warangal.

20 Years

web-pages

Marketing and Digital Marketing

Marketing and Digital Marketing

Mail: srinivas.d@sru.edu.in

Educational
Qualifications
(From Highest)

2019

P.h.D. from Kakatiya University ,Warangal.

2002

MBA from Kakatiya university,Warangal.

2000

BA (Economics) from Kakatiya university, Warangal

Professional
Experience

2006

Assistant professor at Ramappa Engineering College at Hanamkonda,Warangal., from 2006-07-17 to 2008-07-15.

2005

Assistant professor at New Science PG College at Hanamkonda,Warangal., from 2005-06-15 to 2006-07-16.

2004

Assistant professor at St.John PG college at Hanamkonda,Warangal., from 2004-07-15 to 2005-06-14.

Student
Supervision

6

Ph.D

80

PG

30

UG

Key Publications

Analysis of Artificial Intelligence Towards the Digital Marketing Revolution

The Impact of Artificial Intelligence as Advanced Technologies on Bitcoin Industries

Comparative Analysis of Machine Learning Techniques for Detecting Sentiments in Social Media

Enhancing Personalized Learning in E-Commerce Platforms with Collaborative Filtering and C Techniques

Enhancing Personalized Learning in E-Commerce Platforms with Collaborative Filtering and C Techniques

Bioinformatics in the Age of IoT Using Machine Learning Approaches

Exploring the technological barriers of AI in Management Decision Making

SERVICE QUALITY DIMENSIONS-A STUDY OF SELECT PUBLIC AND PRIVATE SECTOR BANKS OF WARANGAL DISTRICT

SERVICE QUALITY DIMENSIONS-A STUDY OF SELECT PUBLIC AND PRIVATE SECTOR BANKS OF WARANGAL DISTRICT

A Beam Steering Dielectric Resonator Antenna Designed Using Rogers RO4003C Material for S-Band Applications

Natural Language Processing for Sentiment Analysis in Social Media Marketing

Exploring the technological barriers of AI in Management Decision Making

Multivariate Statistical Analysis in Marketing Management

A Swot Analysis Based Business Process Management System

A COMPREHENSIVE STUDY ON FUNCTIONS AND LEVELS OF MANAGEMENT

Prototyping Product–Oriented Introduction to Engineering Course

A Novel Method to Monitor and Alert System for A Letter Box

Problem-oriented and project-based learning (Popbl) as an innovative learning strategy for sustainable development in engineering education

SERVICE QUALITY IN COMMERCIAL BANKS: A STUDY OF PUBLIC SECTOR BANKS IN WARANGAL DISTRICT

Artificial Intelligence Integrated with Big Data Analytics for Enhanced Marketing

Research Projects / Patents

Project
Smart Multi-Metric Hand Sanitization System And Method Thereof

Project
Uninterruptible Power Supply System

Project
Wire Cutting And Stripping Device And Method To Operate The Same

Project
IT enabled services in banking sector - A study on select public and private sector banks

With an emphasis on public and private sector banks, the present invention relates to a complete framework for assessing and optimizing Information Technology Enabled Services (ITES) within the banking industry. The development solves important differences in operational efficiency, digital service delivery, and IT adoption between public and private banking systems. By means of a methodical research and analysis of fundamental ITES components—such as online banking systems, mobile apps, automated service channels, and di

Project
A Comparative study of select Insurance Companies in Telangana

A Comparative study of select Insurance Companies in Telangana 2. ABSTRACT The study titled "A Comparative Study of Select Insurance Companies in Telangana" explores the dynamics of the insurance industry in the state of Telangana, aiming to evaluate and compare the performance, market strategies, and consumer perceptions of select insurance companies. As the demand for insurance products increases, driven by economic growth and an expanding middle class, the insurance sector has become highly competitive. This research f

Project
Trends in Online Consumer Behavior: A Data-Driven Analysis of Shopping Patterns

Trends in Online Consumer Behavior: A Data-Driven Analysis of Shopping Patterns 2. ABSTRACT The study titled "Trends in Online Consumer Behavior: A DataDriven Analysis of Shopping Patterns" addresses the challenges businesses face in understanding online consumer behavior due to outdated rule-based methods and fragmented data sources. As e-commerce expands, businesses struggle to capture dynamic shopping behaviors, missing opportunities for targeted marketing and improved customer engagement. The proposed system leverages

Project
Role of AI in enhancing service quality -A study on Ecommerce Industry

Role of AI in enhancing service quality -A study on Ecommerce Industry 2. ABSTRACT The study "Role of AI in Enhancing Service Quality - A Study on the E- commerce Industry" explores how Artificial Intelligence (AI) transforms e-commerce by enhancing customer service, product recommendations, fraud detection, and supply chain management. Despite AI's potential, challenges persist, such as inefficient chatbots, imprecise recommendations, and security concerns. The research introduces a comprehensive AI framework to addres

Project
The Influence of Corporate Governance on the Financial Performance of the Indian Insurance Sector Utilizing AI Tools

The Influence of Corporate Governance on the Financial Performance of the Indian Insurance Sector Utilizing AI Tools Abstract As artificial intelligence (AI) uses find application in corporate and financial analysis, research techniques are changing. This Invention mainly uses AI-driven analytical tools to examine how corporate governance affects the financial performance of the Indian insurance industry. Legislative reforms, technical developments, and increasing client understanding have mostly allowed the Indian insura

Awards and Honors / Achievements

Project

UGC NET Qualified

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