Associate Professor
School of Business
Marketing and Digital Marketing
Marketing and Digital Marketing
Mail: srinivas.d@sru.edu.in
P.h.D. from Kakatiya University ,Warangal.
MBA from Kakatiya university,Warangal.
BA (Economics) from Kakatiya university, Warangal
Assistant professor at Ramappa Engineering College at Hanamkonda,Warangal., from 2006-07-17 to 2008-07-15.
Assistant professor at New Science PG College at Hanamkonda,Warangal., from 2005-06-15 to 2006-07-16.
Assistant professor at St.John PG college at Hanamkonda,Warangal., from 2004-07-15 to 2005-06-14.
Ph.D
PG
UG
Analysis of Artificial Intelligence Towards the Digital Marketing Revolution
The Impact of Artificial Intelligence as Advanced Technologies on Bitcoin Industries
Comparative Analysis of Machine Learning Techniques for Detecting Sentiments in Social Media
Enhancing Personalized Learning in E-Commerce Platforms with Collaborative Filtering and C Techniques
Enhancing Personalized Learning in E-Commerce Platforms with Collaborative Filtering and C Techniques
Bioinformatics in the Age of IoT Using Machine Learning Approaches
Exploring the technological barriers of AI in Management Decision Making
SERVICE QUALITY DIMENSIONS-A STUDY OF SELECT PUBLIC AND PRIVATE SECTOR BANKS OF WARANGAL DISTRICT
SERVICE QUALITY DIMENSIONS-A STUDY OF SELECT PUBLIC AND PRIVATE SECTOR BANKS OF WARANGAL DISTRICT
A Beam Steering Dielectric Resonator Antenna Designed Using Rogers RO4003C Material for S-Band Applications
Natural Language Processing for Sentiment Analysis in Social Media Marketing
Exploring the technological barriers of AI in Management Decision Making
Multivariate Statistical Analysis in Marketing Management
A Swot Analysis Based Business Process Management System
A COMPREHENSIVE STUDY ON FUNCTIONS AND LEVELS OF MANAGEMENT
Prototyping Product–Oriented Introduction to Engineering Course
A Novel Method to Monitor and Alert System for A Letter Box
Problem-oriented and project-based learning (Popbl) as an innovative learning strategy for sustainable development in engineering education
SERVICE QUALITY IN COMMERCIAL BANKS: A STUDY OF PUBLIC SECTOR BANKS IN WARANGAL DISTRICT
Artificial Intelligence Integrated with Big Data Analytics for Enhanced Marketing
With an emphasis on public and private sector banks, the present invention relates to a complete framework for assessing and optimizing Information Technology Enabled Services (ITES) within the banking industry. The development solves important differences in operational efficiency, digital service delivery, and IT adoption between public and private banking systems. By means of a methodical research and analysis of fundamental ITES components—such as online banking systems, mobile apps, automated service channels, and di
A Comparative study of select Insurance Companies in Telangana 2. ABSTRACT The study titled "A Comparative Study of Select Insurance Companies in Telangana" explores the dynamics of the insurance industry in the state of Telangana, aiming to evaluate and compare the performance, market strategies, and consumer perceptions of select insurance companies. As the demand for insurance products increases, driven by economic growth and an expanding middle class, the insurance sector has become highly competitive. This research f
Trends in Online Consumer Behavior: A Data-Driven Analysis of Shopping Patterns 2. ABSTRACT The study titled "Trends in Online Consumer Behavior: A DataDriven Analysis of Shopping Patterns" addresses the challenges businesses face in understanding online consumer behavior due to outdated rule-based methods and fragmented data sources. As e-commerce expands, businesses struggle to capture dynamic shopping behaviors, missing opportunities for targeted marketing and improved customer engagement. The proposed system leverages
Role of AI in enhancing service quality -A study on Ecommerce Industry 2. ABSTRACT The study "Role of AI in Enhancing Service Quality - A Study on the E- commerce Industry" explores how Artificial Intelligence (AI) transforms e-commerce by enhancing customer service, product recommendations, fraud detection, and supply chain management. Despite AI's potential, challenges persist, such as inefficient chatbots, imprecise recommendations, and security concerns. The research introduces a comprehensive AI framework to addres
The Influence of Corporate Governance on the Financial Performance of the Indian Insurance Sector Utilizing AI Tools Abstract As artificial intelligence (AI) uses find application in corporate and financial analysis, research techniques are changing. This Invention mainly uses AI-driven analytical tools to examine how corporate governance affects the financial performance of the Indian insurance industry. Legislative reforms, technical developments, and increasing client understanding have mostly allowed the Indian insura