Dr. K. Aruna is an accomplished academician and researcher with a Ph.D. and MBA from the National Institute of Technology (NIT), Warangal, and over nine years of teaching experience at the undergraduate and postgraduate levels. Currently serving as an Assistant Professor in the Department of Management at Astra School of Business, SR University, she specializes in Marketing Management, Strategic Management, Consumer Behaviour, Marketing Analytics, and Business Analytics. Her research interests include sustainable marketing, consumer buying behaviour, and growth strategies in the Indian handloom industry. She has published four peer-reviewed research articles, including Scopus-indexed and ABDC-listed publications, and is a co-inventor of five published patent applications with the Indian Patent Office. She possesses expertise in Structural Equation Modelling (SEM), Artificial Neural Networks (ANN), bibliometric analysis, and systematic literature reviews. She is also actively involved in doctoral research guidance, academic mentoring, curriculum development, and institutional accreditation activities, contributing to academic excellence and research advancement.