I am Dr. Ashokkumar, an Associate Professor, Department of Agricultural Extension Education, School of Agriculture with an M.Sc. and Ph.D. in Agricultural Extension. I have professional experience in agricultural marketing, teaching, research, and extension education. My academic responsibilities include teaching undergraduate, postgraduate, and doctoral students, guiding research scholars, coordinating RAWE programme, organizing farmer training programmes, and conducting extension activities such as Kisan Melas and field exposure visits.
My research focuses on agricultural extension management, digital agriculture, artificial intelligence and machine learning applications in agriculture, technology transfer, climate-smart agriculture, farmer adoption behaviour, agricultural marketing, farmer producer organizations (FPOs), entrepreneurship development, and rural livelihood improvement. I am interested in developing innovative, farmer-centred approaches that improve access to agricultural information, strengthen extension services, and promote sustainable farming practices.
My teaching interests include agricultural extension education, rural development, research methodology, agricultural communication and information technology, entrepreneurship development, agricultural marketing, and emerging digital technologies in agriculture. I aim to integrate teaching, research, and field-based learning to develop students’ professional competencies and contribute to agricultural innovation and rural development.