Manoharan, G., Solanke, D.R., Acharjee, P.B., Nayak, C.K., Sharma, M.k., Sahu, D.N. (2025). Development of Enhance-Net Deep Learning Approach for Performance Boosting on Medical Images. In: Kumar, A., Gunjan, V.K., Senatore, S., Hu, YC. (eds) Proceedings of the 5th International Conference on Data Science, Machine Learning and Applications; Volume 1. ICDSMLA 2023. Lecture Notes in Electrical Engineering, vol 1273. Springer, Singapore. https://doi.org/10.1007/978-981-97-8031-0_44

Meduri, Y., Singh, R., & Manoharan, G. (2024). Key networks to create disaster resilient Smart Cities Mission: A case for remodelling India’s Smart Cities Mission to include disaster resilience. Resilient Cities and Structures, 3(4), 52–62. doi: https://10.1016/j.rcns.2024.09.001

G. Manoharan, P. K. Mudalkar, A. Sharmila, R. D. Patil, A. Soni and A. Balaram, "Convolutional Neural Network based Real-Time Risk Management: Mitigating Business Threats with Instant Analytics," 2024 5th International Conference on Electronics and Sustainable Communication Systems (ICESC), Coimbatore, India, 2024, pp. 1991-1998, doi: 10.1109/ICESC60852.2024.10690086.

Manoharan, G., Ashtikar, S. P., & Kumar, S. (2024). Extenuating Digital Transformation: Revolutionizing Hotel Operations Through AI Technology. In M. Talukder, S. Kumar, & P. Tyagi (Eds.), Hotel and Travel Management in the AI Era (pp. 257-274). IGI Global. https://doi.org/10.4018/979-8-3693-7898-4.ch012

G. Manoharan, B. T. Geetha, S. Tyagi, N. Malik, H. A. Salunkhe and M. Soni, "Examining the Partnerships between AI and Business Technologies in the Contemporary Environment," 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies, Pune, India, 2024, pp. 1-5, doi: 10.1109/TQCEBT59414.2024.10545275.

G. Manoharan, P. Sharma, V. Chaudhary, P. Chatterjee Biswas, M. K. Sharma and M. Lourens, "The Future of Work: Examining the Impact of AI/ML on Job roles, Organizational Structures, and Talent Management Practices," 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies, Pune, India, 2024, pp. 1-6, doi: 10.1109/TQCEBT59414.2024.10545125.

G. Manoharan, P. N. Preetha, N. S, K. Santhanalakshmi, K. D. Balaji and V. Raja, "Management of Business Using Machine Learning for Decision Making," 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies, Pune, India, 2024, pp. 1-5, doi: 10.1109/TQCEBT59414.2024.10545116.

Ahmad, Y. A., Ahmad, B., Gupta, P., Thimmiaraja, J., Goswami, B., Arun, M., Manoharan, G., and Younis, D. (2024). A Comparison of the Effects of Robotics and Artificial Intelligence on Business Management and Economics. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5: 132-137.

Shukala, S. S., Rajput, K., Tripathi, S., Gambhir, V., Manoharan, G., Bukhari, S. N. H., and Younis, D. (2024). Artificial Intelligence as a Contributing Factor for Economic Growth and Sustainable Development among Emerging Economies. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5. 39-44

Raj, R., Dimitrov, G., Acharya, B., Lourens, M., Ashtikar, S. P., and Manoharan, G. (2024). The Influence of Power and Politics on Human Resource Management. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5: 286-289.

Sangeetha, M., Gupta, R., Reddy, K. S., Nanda, S. K., Mannar, B. R., Manoharan, G., and Liudmyla, I. (2024). Detailed Investigation of Digital Transformational Strategies to Enhance Business Productivity. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5: 45-51.

S. Jain, H. Satyala, P. S. Ranjit, V. Tatsiana, D. T. Patil, G. Manoharan and D. S. Chakravarthi. (2024). Artificial Intelligence’s Implications on Project Management. Recent Technological Advances in Engineering and Management: Proceedings of recent technological advances in engineering and management, CRC Press.

K. Subramani and G. Manoharan, "Humanizing The Role of Artificial Intelligence in Revolutionizing Emotional Intelligence," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 237-242, doi: 10.1109/ICCMSO61761.2024.00056.

S. B. Rajoli and G. Manoharan, "Gender Perception of Talent Management Practices among IT Professionals in Hyderabad," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 182-187, doi: 10.1109/ICCMSO61761.2024.00046.

L. Raja and G. Manoharan, "Nurturing Green Human Resource Management in Facilitating Organizational Effectiveness," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 188-192, doi: 10.1109/ICCMSO61761.2024.00047.

R. Arabelli, P. Anuradha, G. Manoharan and G. Renuka, "Automated Hydroponic Farming System," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 142-145, doi: 10.1109/ICCMSO61761.2024.00039.

S. P. Ashtikar and G. Manoharan, "Digital Transformation in Higher Education: A Pedagogical Perspective," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 210-215, doi: 10.1109/ICCMSO61761.2024.00051.

S. P. Ashtikar and G. Manoharan, "Work-Load Management and Job Gratification: A Study on the Work-life Equilibrium of Higher Education Instructors," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 193-197, doi: 10.1109/ICCMSO61761.2024.00048.

F. J. Selvaraj, S. R, G. Manoharan, A. Razak, J. Kukreja and S. P. Ashtikar, "Evaluation of Customer Loyalty and Customer Relationship Management in Mobile Communication Lesson from New Normal," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 216-221, doi: 10.1109/ICCMSO61761.2024.00052.

A. Senjith, G. Manoharan, A. Razak, C. B. Rao, J. Kukreja and S. P. Ashtikar, "Social Media Marketing: Does it Create Impact on Women Entrepreneurs," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 222-227, doi: 10.1109/ICCMSO61761.2024.00053.

O. Nirmala, G. Manoharan, C. B. Rao, A. Razak, F. J. Selvaraj and S. Purushottam Ashtikar, "Climate Change and Armed Conflict: An Investigation," 2024 3rd International Conference on Computational Modelling, Simulation and Optimization (ICCMSO), Phuket, Thailand, 2024, pp. 232-236, doi: 10.1109/ICCMSO61761.2024.00055.

Manoharan, G., Ashtikar, S. P., & Kumar, S. (2024). Delineation of Artificial Intelligence in the Hospitality and Tourism Industries. In M. Talukder, S. Kumar, & P. Tyagi (Eds.), Impact of AI and Tech-Driven Solutions in Hospitality and Tourism (pp. 20-42). IGI Global. https://doi.org/10.4018/979-8-3693-6755-1.ch002

Ahmad, Y. A., Ahmad, B., Gupta, P., Thimmiaraja, J., Goswami, B., Arun, M., Manoharan, G., and Younis, D. (2024). A Comparison of the Effects of Robotics and Artificial Intelligence on Business Management and Economics. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5: 132-137.

Sangeetha, M., Gupta, R., Reddy, K. S., Nanda, S. K., Mannar, B. R., Manoharan, G., and Liudmyla, I. (2024). Detailed Investigation of Digital Transformational Strategies to Enhance Business Productivity. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5: 45-51.

Raj, R., Dimitrov, G., Acharya, B., Lourens, M., Ashtikar, S. P., and Manoharan, G. (2024). The Influence of Power and Politics on Human Resource Management. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5: 286-289.

Shukala, S. S., Rajput, K., Tripathi, S., Gambhir, V., Manoharan, G., Bukhari, S. N. H., and Younis, D. (2024). Artificial Intelligence as a Contributing Factor for Economic Growth and Sustainable Development among Emerging Economies. Proceedings of Recent Advances in Management and Engineering, CRC Press, 2024/9/5. 39-44

Manoharan, G., Jyothi, B.S., Bhat, R., Acharjee, P.B., Sharma, A., Rawal, P. (2024). Utilizing Machine Learning for Advanced Natural Language Processing and Sentiment Analysis in Social Media Platforms. In: Yadav, S., Arora, P.K., Sharma, A.K., Kumar, H. (eds) Proceedings of Third International Conference in Mechanical and Energy Technology. ICMET 2023. Smart Innovation, Systems and Technologies, vol 390. Springer, Singapore. https://doi.org/10.1007/978-981-97-2716-2_12

G. Manoharan, A. Sharma, V. D. Vani, V. H. Raj, R. Jain and G. Nijhawan, "Predictive Analytics for Inventory Management in E-commerce Using Machine Learning Algorithms," 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), Chennai, India, 2024, pp. 1-5, https://doi.org/10.1109/ACCAI61061.2024.10602148

G. Manoharan, V. Kumar, A. Karthik, V. Asha, C. R. Mohan and G. Nijhawan, "IoT-Based Smart Inventory Management System Using Machine Learning Techniques," 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), Chennai, India, 2024, pp. 1-5, https://doi.org/10.1109/ACCAI61061.2024.10601903

G. Manoharan, A. Dharmaraj, S. C. Sheela, K. Naidu, M. Chavva and J. K. Chaudhary, "Machine Learning-Based Real-Time Fraud Detection in Financial Transactions," 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), Chennai, India, 2024, pp. 1-6, https://doi.org/10.1109/ACCAI61061.2024.10602350

G. Manoharan, A. B. Mishra, S. B. K. Adusumilli, M. Chavva, H. Damancharla and D. Sahaya Lenin, "Supervised Learning for Personalized Marketing Strategies," 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), Chennai, India, 2024, pp. 1-6, https://doi.org/10.1109/ACCAI61061.2024.10602307

G. Manoharan, S. D. N. H. Ali, D. M. Sathe, A. Karthik, A. Nagpal and A. Sidana, "Fraud Detection in E-commerce Transactions: A Machine Learning Perspective," 2024 International Conference on Advances in Computing, Communication and Applied Informatics (ACCAI), Chennai, India, 2024, pp. 1-5, https://doi.org/10.1109/ACCAI61061.2024.10601813

G. Manoharan, S. D. N. H. Ali, M. Sathe, A. Karthik, A. Nagpal and A. Sidana, "IoT-Based Crop Disease Detection and Management System Using Machine Learning Algorithms," 2024 International Conference on Science Technology Engineering and Management (ICSTEM), Coimbatore, India, 2024, pp. 1-5, https://doi.org/10.1109/ICSTEM61137.2024.10561056

N. R. Behera, T. V S, G. Manoharan, C. Veena, P. Bikash Acharjee and A. Murthy, "Cognitive outcomes prediction in children using machine learning and big data analytics," 2024 4th International Conference on Innovative Practices in Technology and Management (ICIPTM), Noida, India, 2024, pp. 1-6, https://doi.org/10.1109/ICIPTM59628.2024.10563250

Maharaja Alagpuria, Kothandaraman Dhandapani, Geetha Manoharan, Rajchandar Kannan, Chunchu Suchith, Franklin John Selvaraj; Survey of intelligent human society sustainable communities for agri-food production industries using artificial neural network. AIP Conf. Proc. 5 June 2024; 2971 (1): 020065. https://doi.org/10.1063/5.0196071

E. Suresh, Bharathi Ravi, Madhanrajan Udayanan, Geetha Manoharan, Sunitha Purushottam Ashtikar, Gunaseelan Alex Rajesh; Prospects and determinants towards work from home associated perception of IT employees: With special reference to Chennai. AIP Conf. Proc. 5 June 2024; 2971 (1): 030001. https://doi.org/10.1063/5.0195957

P. Sivakumar, Aiswarya D. Pillai, Geetha Manoharan, Gunaseelan Alex Rajesh, Abdul Razak, Sunitha Purushottam Ashtikar; Blockchain technology moving beyond cryptocurrencies in finance sector. AIP Conf. Proc. 5 June 2024; 2971 (1): 030002. https://doi.org/10.1063/5.0195724

N. Marianand, R. Bharathi, Madhanrajan Udayanan, Geetha Manoharan, Gunaseelan Alex Rajesh, Sunitha Purushottam Ashtikar; India and MFN advantage: The actual trade off. AIP Conf. Proc. 5 June 2024; 2971 (1): 030003. https://doi.org/10.1063/5.0195956

Sunitha Purushottamashtikar, Geetha Manoharan; Emotional intelligence on higher education educators: A systematic literature review. AIP Conf. Proc. 5 June 2024; 2971 (1): 030004. https://doi.org/10.1063/5.0195788

Sunitha Purushottamashtikar, Geetha Manoharan; Studying the level of work-life balance and emotional intelligence: University educators. AIP Conf. Proc. 5 June 2024; 2971 (1): 030005. https://doi.org/10.1063/5.0195789

O. Nirmala, Col B. S. Rao, Geetha Manoharan; Imperatives of artificial intelligence in armed forces. AIP Conf. Proc. 5 June 2024; 2971 (1): 030006. https://doi.org/10.1063/5.0195938

Chunchu Suchithkumar, Sreekanth Reddy, Prashanthi Divyavani, Sai Divya, Mutha Sravya, Manju Mani, Geetha Manoharan; Modern challenges in agriculture. AIP Conf. Proc. 5 June 2024; 2971 (1): 040051. https://doi.org/10.1063/5.0195744

S. Rukmini, Yadamala Sreenivasulu, T. Raghu, K. Nagatulasi, Geetha Manoharan; English language teaching in technological and management studies in India: An edu-techno approach. AIP Conf. Proc. 5 June 2024; 2971 (1): 060004. https://doi.org/10.1063/5.0195977

Dipti Singh, Sandhya Makkar, Geetha Manoharan, Subhashini Durai, Sunitha Purushottamashtikar, Gunaseelan Alexrajesh; The impact of information technology enabler and organizational learning on performance: A systematic literature review. AIP Conf. Proc. 5 June 2024; 2971 (1): 060027. https://doi.org/10.1063/5.0195945

David Winster, Sheeja Ramakrishnan, Jayashree Veluthakkal, Geetha Manoharan, Sunitha Purushottamashtikar, Franklinjohn Selvaraj; Interactions between emotional and spiritual intelligence and their effects on employee performance. AIP Conf. Proc. 5 June 2024; 2971 (1): 060034. https://doi.org/10.1063/5.0195736

P.A. Padmaavathy, Geetha Manoharan, Pavankumar Billa, Sunitha Purushottamashtikar, Franklinjohn Selvaraj, Abdul Razak; Retail customers’ utilization of bank kiosk among selected private sector banks in coimbatore. AIP Conf. Proc. 5 June 2024; 2971 (1): 060035. https://doi.org/10.1063/5.0195935

Dipti Singh, Sandhya Makkar, Subhashini Durai, Geetha Manoharan, Sunitha Purushottamashtikar, Gunaseelan Alexrajesh; Human resource information system applications in small and medium enterprises: A study (SMEs). AIP Conf. Proc. 5 June 2024; 2971 (1): 060036. https://doi.org/10.1063/5.0195944

M. Saranya, Subhashini Durai, Geetha Manoharan, Sunitha Purushottam Ashtikar, Gunaseelan Alex Rajesh, Abdul Razak; Social value influencing entrepreneurial intention among postgraduate students. AIP Conf. Proc. 5 June 2024; 2971 (1): 060037. https://doi.org/10.1063/5.0195847

Menaga Ananthan, Vasantha Shanmugam, Madhanrajan Udayanan, Franklinjohn Selvaraj, Geetha Manoharan; Corporate social responsibility is used as a marketing strategy during Covid-19 pandemic. AIP Conf. Proc. 5 June 2024; 2971 (1): 060038. https://doi.org/10.1063/5.0195948

Sundari Rajasekaran, Ajit Sadasivan, Madhanrajan Udayanan, Pavankumar Billa, Franklinjohn Selvaraj, Geetha Manoharan; Key factors influencing brand preference of electric vehicles in Chennai city. AIP Conf. Proc. 5 June 2024; 2971 (1): 060039. https://doi.org/10.1063/5.0195952

Clemence Jenifer, Madhanrajan Udayanan, Geetha Manoharan, Gunaseelan Alexrajesh, Abdul Razak, Sunitha Purushottamashtikar; Quest for quality & reorientation of higher education at the intersection of politics-measuring perception of stakeholders concerning the blazing policies of higher education. AIP Conf. Proc. 5 June 2024; 2971 (1): 060040. https://doi.org/10.1063/5.0195949

Ajit Sadasivan, Madhanrajan Udayanan, Gunaseelan Alexrajesh, Geetha Manoharan, Abdul Razak, Sunitha Purushottamashtikar; An analysis of consumer’s online shopping behaviors before and during the COVID-19 pandemic. AIP Conf. Proc. 5 June 2024; 2971 (1): 060041. https://doi.org/10.1063/5.0195953

Angelin Kiruba S., Madhanrajan Udayanan, Geetha Manoharan, Gunaseelan Alexrajesh, Abdul Razak, Sunitha Purushottamashtikar; The effect of demonetization on share prices: The case of India’s information technology sector. AIP Conf. Proc. 5 June 2024; 2971 (1): 060042. https://doi.org/10.1063/5.0195951

Angelin Kiruba S., Kavin Arjun M., Madhanrajan Udayanan, Col B. S. Rao, Geetha Manoharan; A study on causes of delays in public projects from the perception of civilian. AIP Conf. Proc. 5 June 2024; 2971 (1): 060043. https://doi.org/10.1063/5.0195950

Chebolu Dattatreyulu, C. Balarama Krishna, Manoharan Geetha; Assessment of the effect of covid – 19 situation on digital marketing. AIP Conf. Proc. 5 June 2024; 2971 (1): 060023. https://doi.org/10.1063/5.0195757

Ravikiran Goolla, Manoharan Geetha, Rajyalakshmi Kunchala, Boini Ravindar; A review on the role of statistical tools in effective functionality of data science. AIP Conf. Proc. 5 June 2024; 2971 (1): 060017. https://doi.org/10.1063/5.0195761

Laxminarayana Dasari, Ravindar Boini, Kiran Ravi, Manoharan Geetha; The impact of Covid-19 on education system. AIP Conf. Proc. 5 June 2024; 2971 (1): 060015. https://doi.org/10.1063/5.0195784

Aila Praveen, Ravindar Boini, Kiran Ravi, Manoharan Geetha; A contemplation on the seven significant characteristics of an engineering instructor in TLP. AIP Conf. Proc. 5 June 2024; 2971 (1): 060011. https://doi.org/10.1063/5.0195780

Chunchu Suchithkumar, Sreekanth Reddy, Prashanthi Divyavani, Sai Divya, Mutha Sravya, Manju Mani, Geetha Manoharan; Modern challenges in agriculture. AIP Conf. Proc. 5 June 2024; 2971 (1): 040051. https://doi.org/10.1063/5.0195744

A. Megala, R. D. Patil, V. P. G. Pushparathi, G. Manoharan, S. Hemambika and B. Khan, "Experimental Analysis of Employee Depression Identification System Using Modified Learning Procedure with AI Assistance," 2024 5th International Conference on Intelligent Communication Technologies and Virtual Mobile Networks (ICICV), Tirunelveli, India, 2024, pp. 282-289, https://doi.org/10.1109/ICICV62344.2024.00049

K. Rajchandar, G. Manoharan and S. P. Ashtikar, "Robustness in Natural Language Processing: Addressing Challenges in Text-based AI Systems," 2024 11th International Conference on Computing for Sustainable Global Development (INDIACom), New Delhi, India, 2024, pp. 1435-1439, https://doi.org/10.23919/INDIACom61295.2024.10498289

S. Garg, H. P. Theth, A. Saxena, G. Manoharan, H. Al-Chilibi and M. B. Alazzam, "The Connection Among Informatics and Audit Standards is Mediated by Organizational Culture," 2023 IEEE International Conference on ICT in Business Industry & Government (ICTBIG), Indore, India, 2023, pp. 1-5, https://doi.org/10.1109/ICTBIG59752.2023.10456327

S. Durga; Priti Gupta; Latika Kharb; P.S. Ranjit; Venkata Harshavardhan Reddy Dornadula; Kali Charan Modak; Geetha Manoharan, "Leveraging Distributed Systems for Improved Educational Planning and Resource Allocation," in Meta-Heuristic Algorithms for Advanced Distributed Systems , Wiley, 2024, pp.141-159, https://doi.org/10.1002/9781394188093.ch9

Vijesh Chaudhary, Veena Prasad Vemuri, Luigi Pio Leonardo Cavaliere, Vivek Verma, Geetha Manoharan, Anupama Bharti; A comparative analysis of job satisfaction and motivational factors of employees in public versus private organisations. AIP Conf. Proc. 22 March 2024; 2816 (1): 020006. https://doi.org/10.1063/5.0186575

Durai, S., Manoharan, G., Priya, T. S., Jayanthi, R., Razak, A., & Ashtikar, S. P. (2024). Quantifying the Impacts of Artificial Intelligence Implementations in Marketing. In H. Irani & H. Nozari (Eds.), Smart and Sustainable Interactive Marketing (pp. 120-144). IGI Global. https://doi.org/10.4018/979-8-3693-1339-8.ch008

Manoharan, G., Ashtikar, S. P., & Nivedha, M. (2024). Harnessing the Power of Artificial Intelligence in Reinventing the Manufacturing Sector. In D. Satishkumar & M. Sivaraja (Eds.), Using Real-Time Data and AI for Thrust Manufacturing (pp. 113-137). IGI Global. https://doi.org/10.4018/979-8-3693-2615-2.ch007

Manoharan, G. & Ashtikar, S. P. (2024). A Theoretical Framework for Emotional Intelligence in Academic Leadership in Higher Education. In S. Saluja, J. Kukreja, & S. Sharma (Eds.), Building Organizational Resilience With Neuroleadership (pp. 96-112). IGI Global. https://doi.org/10.4018/979-8-3693-1785-3.ch007

Manoharan, G., Razak, A., Rajchandar, K., Nithya, G., Durai, S., & Ashtikar, S. P. (2024). Digital Learning for Professional Development in Varied Fields of Service Sectors: Embracing Technological Advancements. In M. Hawamdeh & F. Abdelhafid (Eds.), Embracing Technological Advancements for Lifelong Learning (pp. 111-137). IGI Global. https://doi.org/10.4018/979-8-3693-1410-4.ch006

Kumar, P., Maurya, N., Krishna, S. H., Manoharan, G., & Bharti, A. Evaluating the Impact of Healthcare 4.0 on the Performance of Hospitals. 1-17. https://doi.org/10.1002/9781394197705.ch1

Manoharan, G., Ashtikar, S. P., & Nivedha, M. (2024). Integrating Artificial Intelligence in Library Management: An Emerging Trend. In K. Senthilkumar (Ed.), AI-Assisted Library Reconstruction (pp. 144-157). IGI Global. https://doi.org/10.4018/979-8-3693-2782-1.ch008

Manoharan, G., Razak, A., Rao, B. S., Singh, R., Ashtikar, S. P., & Nivedha, M. (2024). Navigating the Crescendo of Challenges in Harnessing Artificial Intelligence for Disaster Management. In D. Satishkumar & M. Sivaraja (Eds.), Predicting Natural Disasters With AI and Machine Learning (pp. 64-94). IGI Global. https://doi.org/10.4018/979-8-3693-2280-2.ch003

Shiva, C. K., Vedik, B., & Manoharan, G. (2024). Sustainable Smart Transportation: Technologies, Benefits, Challenges to Urbanisation Concept. In S. Singh, S. Tanwar, R. Jadeja, S. Singh, & Z. Polkowski (Eds.), Secure and Intelligent IoT-Enabled Smart Cities (pp. 355-370). IGI Global. https://doi.org/10.4018/979-8-3693-2373-1.ch017

Singh, C. R. & Manoharan, G. (2024). Strengthening Resilience: AI and Machine Learning in Emergency Decision-Making for Natural Disasters. In D. Satishkumar & M. Sivaraja (Eds.), Internet of Things and AI for Natural Disaster Management and Prediction (pp. 249-278). IGI Global. https://doi.org/10.4018/979-8-3693-4284-8.ch012

Kumar, C. S., Vani, D. P., Damodar, K., Manoharan, G., & Veerapaga, N. (2024). Climate Change Mitigation Through AI Solutions. In S. Bhartiya, V. Bhatt, & A. Jimenez Ruiz (Eds.), Gastronomic Sustainability Solutions for Community and Tourism Resilience (pp. 37-59). IGI Global. https://doi.org/10.4018/979-8-3693-4135-3.ch003

Manoharan, G., Nithya, G., Rajchandar, K., Razak, A., Gupta, S., Durai, S., & Ashtikar, S. P. (2024). AI in Finance and Banking: The Act of Gyration. In D. Singh, G. Malik, & S. Bhatnagar (Eds.), Revolutionizing Customer-Centric Banking Through ICT (pp. 1-28). IGI Global. https://doi.org/10.4018/979-8-3693-2061-7.ch001

Kumar, P., Maurya, N., Keerthiraj, , Krishna, S.H., Manoharan, G. and Bharti, A. (2024). Evaluating the Impact of Healthcare 4.0 on the Performance of Hospitals. In Human Cancer Diagnosis and Detection Using Exascale Computing (eds K. Joshi and S.K. Gupta). https://doi.org/10.1002/9781394197705.ch1

Moharekar, Tejpal. (2024). 1. Implementation of Machine Learning On Entrepreneurship Business for Economic Development. Routledge Open Research. https://doi.org/10.4324/9781003491286-11

Kiran, G. R., Manoharan, G., Durai, S., Ashtikar, S. P., & Kunchala, R. (2024). Higher Education in India and the Influence of Online Certification Programs. In A. Naim, A. Saklani, S. Khan, & P. Malik (Eds.), Evaluating Global Accreditation Standards for Higher Education (pp. 149-163). IGI Global. https://doi.org/10.4018/979-8-3693-1698-6.ch010

Durai, S., Manoharan, G., & Ashtikar, S. P. (2024). Harnessing Artificial Intelligence: Pioneering Sustainable Solutions for a Greener Future. In A. Derbali (Ed.), Social and Ethical Implications of AI in Finance for Sustainability (pp. 89-117). IGI Global. https://doi.org/10.4018/979-8-3693-2881-1.ch003

Manoharan, G., Rao, B. S., Ashtikar, S. P., Razak, A., Durai, S., & Kukreja, J. (2024). A Study of Influence of Leadership With Effective Communication in Educational Institutions. In J. Kukreja, S. Saluja, & S. Sharma (Eds.), Neuroleadership Development and Effective Communication in Modern Business (pp. 214-227). IGI Global. https://doi.org/10.4018/979-8-3693-4350-0.ch011

Manoharan, G. & Ashtikar, S. P. (2024). Nexus Between Leadership and Effective Communication: Implications for Educational Institutions. In J. Kukreja, S. Saluja, & S. Sharma (Eds.), Neuroleadership Development and Effective Communication in Modern Business (pp. 274-291). IGI Global. https://doi.org/10.4018/979-8-3693-4350-0.ch015

Nithya, G., Manoharan, G., & Ashtikar, S. P. (2024). India’s Fintech and AI-Related Regulation Framework. The Adoption of Fintech: Using Technology for Better Security, Speed, and Customer Experience in Finance, 51.

Durai, S., Krishnaveni, R., Manoharan, G., & Nivedha, M. (2024). Leveraging HR Metrics for an Effective Recruitment and Selection Process with Special Reference to the Manufacturing Sector in Coimbatore. In P. Kumar, S. Kumar, R. Verma, & S. Dadwal (Eds.), Convergence of Human Resources Technologies and Industry 5.0 (pp. 188-210). IGI Global. https://doi.org/10.4018/979-8-3693-1343-5.ch010

Singh, R., Manoharan, G., & Singh, S. (2024). Strategic Deployment of AI and Drones Enhancing Disaster Management in Natural Disasters. In M. Ouaissa, M. Ouaissa, Z. Boulouard, C. Iwendi, & M. Krichen (Eds.), AI and IoT for Proactive Disaster Management (pp. 172-203). IGI Global. https://doi.org/10.4018/979-8-3693-3896-4.ch009

Manoharan, G., Rao, C. V., & Nivedha, M. (2024). A Futuristic Perspective: The Utilization of AI in the Field of Library Management. In I. Khamis (Ed.), Applications of Artificial Intelligence in Libraries (pp. 1-18). IGI Global. https://doi.org/10.4018/979-8-3693-1573-6.ch001

Manoharan, G., Nithya, G., Razak, A., Durai, S., Sharma, S., & Ashtikar, S. P. (2024). Enhancing Financial Literacy: Strategies, Challenges, and Global Initiatives. In D. Singh, R. Bansal, S. Gupta, & Y. Ansari (Eds.), Emerging Perspectives on Financial Well-Being (pp. 111-128). IGI Global. https://doi.org/10.4018/979-8-3693-1750-1.ch006

Durai, S., Krishnaveni, R., Manoharan, G., & Ashtikar, S. P. (2024). Leveraging HR Metrics and Workforce Analytics: The Road to Organizational Efficacy. In S. Misra, R. Jadeja, & M. Mittal (Eds.), Practical Approaches to Agile Project Management (pp. 346-368). IGI Global. https://doi.org/10.4018/979-8-3693-3318-1.ch019

Manoharan, G., Nithya, G., Razak, A., Sharma, S., & Ashtikkar, S. P. (2024). Challenges and Opportunities in Green Finance: Overcoming Barriers and Scaling up Sustainable Investments. In S. Misra, R. Jadeja, & M. Mittal (Eds.), Practical Approaches to Agile Project Management (pp. 398-413). IGI Global. https://doi.org/10.4018/979-8-3693-3318-1.ch022

Manoharan, G., Ashtikar, S. P., Rao, C. V., Natarajan, S., & Nivedha, M. (2024). Masterminds and Machines: Harnessing AI in Strategic Leadership. In A. Agnihotri, R. Agarwal, A. Maurya, M. Sinha, & B. Balusamy (Eds.), Impact of New Technology on Next-Generation Leadership (pp. 107-119). IGI Global. https://doi.org/10.4018/979-8-3693-1946-8.ch006

Durai, S., Manoharan, G., Priya, T. S., Jayanthi, R., Razak, A., & Ashtikar, S. P. (2024). Human Resource Management and the Rollout of Industry 4.0: Investigating the Impact of Artificial Intelligence. In K. Reddy & T. Alfonso (Eds.), Cognitive Behavioral Neuroscience in Organizational Settings (pp. 142-167). IGI Global. https://doi.org/10.4018/979-8-3693-1858-4.ch008

Manoharan, G., Ashtikar, S. P., Rao, C. V., & Nivedha, M. (2024). A Pedagogical Landscape: Narrative Study on Emerging Artificial Intelligence Trends in Education. In S. Behera, A. Ibrahim, & F. Romdhani (Eds.), Inclusive Educational Practices and Technologies for Promoting Sustainability (pp. 22-41). IGI Global. https://doi.org/10.4018/979-8-3693-6955-5.ch002

Ashtikar, S. P., Manoharan, G., Kamalanathan, M., & Kumar, B. R. (2024). Unmasking the Binge-Purge Cycle: A Comprehensive Review. In J. Kukreja, V. Tewari, G. M., R. Chandra Poonia, & R. R. Verma (Eds.), Neuroscientific Insights and Therapeutic Approaches to Eating Disorders (pp. 328-339). IGI Global. https://doi.org/10.4018/979-8-3693-3230-6.ch024

G. Manoharan, S. Agarwal, S. Agarwalla, A. Dutt, V. D. Vani and G. Sandhya, "Blockchain Technology in Supply Chain Management: Prospects and Challenges," 2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON), Gautam Buddha Nagar, India, 2023, pp. 557-560, https://doi.org/10.1109/UPCON59197.2023.10434753

M. S. Z. Almahairah, S. Goswami, P. N. Karri, I. M. Krishna, M. Aarif and G. Manoharan, "Application of Internet of Things and Big Data in Improving Supply Chain Financial Risk Management System," 2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON), Gautam Buddha Nagar, India, 2023, pp. 276-280, https://doi.org/10.1109/UPCON59197.2023.10434460

Joyce, P. R. ., Selvaraj, F. J. ., Manoharan, G. ., Priya, C. ., Vijayalakshmi, R. ., Dwivedi, P. K. ., Gupta, S. ., & Veerakumar, K. . (2024). To Study The Role Of Marketing In Human Resource Management. Migration Letters, 21(S2), 1191–1196. https://doi.org/10.59670/ml.v21iS2.7072

B. K. R, D. A, P. Pareek, M. Ashok Sathe, M. Tiwari and G. Manoharan, "Application of Soft Computing Techniques for Predictive Analytics in Financial Markets," 2023 6th International Conference on Contemporary Computing and Informatics (IC3I), Gautam Buddha Nagar, India, 2023, pp. 1756-1760, https://doi.org/10.1109/IC3I59117.2023.10397684

A. VM, E. J. Thomson Fredrik, N. Krishna Kumar, F. Torres-Cruz, J. P. B. Colque and G. Manoharan, "A Deep Learning Approaches for Natural Language Processing and Sentiment Analysis in Social Media," 2023 6th International Conference on Contemporary Computing and Informatics (IC3I), Gautam Buddha Nagar, India, 2023, pp. 1746-1750, https://doi.org/10.1109/IC3I59117.2023.10398079

S. Mekala, M. Bhuvana, D. Brat Gupta, V. Bhatt, P. Kunekar and G. Manoharan, "Natural Language Processing and Deep Learning Techniques to Improve Sentiment Analysis in Social Media Texts," 2023 6th International Conference on Contemporary Computing and Informatics (IC3I), Gautam Buddha Nagar, India, 2023, pp. 1751-1755, https://doi.org/10.1109/IC3I59117.2023.10397735

N. A. Chotai, A. Tiwari, S. Aggarwal, P. S. Chandel, A. Dimari and G. Manoharan, "Importance of Employee Motivation and Satisfaction in the Workplace based on BiLSTM and ANN Approach," 2023 2nd International Conference on Automation, Computing and Renewable Systems (ICACRS), Pudukkottai, India, 2023, pp. 1141-1146, https://doi.org/10.1109/ICACRS58579.2023.10404593

G. Manoharan, V. K. Sharma, M. Lourens, A. Kumar, B. Bijeta Nayak and P. Hinge, "Design and Empirical Analysis of a Artificial Intelligence-Based Human Resource Management Processing Systems for Detecting Personal Stress," 2023 6th International Conference on Contemporary Computing and Informatics (IC3I), Gautam Buddha Nagar, India, 2023, pp. 2421-2426, https://doi.org/10.1109/IC3I59117.2023.10398060

SB, P. ., Ahmad, S. S. ., Ravisankar, P. ., Thakur, D. J. ., Chawla, K. ., Chary, D. T. ., Manoharan, G. . and Sharma, S. . (2023) “A Study on Recent Trends of Technology and its Impact on Business and Hotel Industry”, Migration Letters. London, UK, 21(S1), pp. 801–806. https://doi.org/10.59670/ml.v21iS1.6406

Satpathy, A. , Samal, A. , Gupta, S. , Kumar, S. , Sharma, S. , Manoharan, G. , Karthikeyan, M. and Sharma, S. 2023. To Study the Sustainable Development Practices in Business and Food Industry. Migration Letters. 21, S1 (Dec. 2023), 743–747. https://doi.org/10.59670/ml.v21iS1.6400

Kumar, S. ., Kumar, P. ., Ahmad, S. S. ., Jayasaradadevi, P. ., Rajeyyagari, S. ., Manoharan, G. ., & Radhakrishnan, V (2024). A Novel Approach for IoT-Based Cloud Computing Technology and its Impact on Business Entrepreneurship. International Journal of Intelligent Systems and Applications in Engineering, 12(10s), 624–628. Retrieved from https://ijisae.org/index.php/IJISAE/article/view/4427

Deviprasad S, Madhumithaa N, Vikas IW, Yadav A, Manoharan G. The Machine Learning-Based Task Automation Framework for Human Resource Management in MNC Companies. Engineering Proceedings. 2023; 59(1):63. https://doi.org/10.3390/engproc2023059063

Murthi, P., Poongodi, K., Geetha, M. (2023). Inventory Management of Construction Project Through ABC Analysis: A Case Study. In: Vilventhan, A., Singh, S.B., Delhi, V.S.K. (eds) Advances in Construction Materials and Management. ACMM 2022. Lecture Notes in Civil Engineering, vol 346. Springer, Singapore. https://doi.org/10.1007/978-981-99-2552-0_8

I. A. K. Shaikh, C. N. S. Kumar, P. Rohini, A. Jafersadhiq, G. Manoharan and V. Suryanarayana, "AST-Graph Convolution Network and LSTM Based Employees Behavioral and Emotional Reactions to Corporate Social Irresponsibility," 2023 Second International Conference on Augmented Intelligence and Sustainable Systems (ICAISS), Trichy, India, 2023, pp. 966-971, https://doi.org/10.1109/ICAISS58487.2023.10250754

S. Kumari, V. Kumar, A. Sharmila, C. R. Murthy, N. Ahlawat and G. Manoharan, "Blockchain Based E-Analysis of Social Media Forums for Crypto Currency Phase Shifts," 2023 5th International Conference on Inventive Research in Computing Applications (ICIRCA), Coimbatore, India, 2023, pp. 1222-1225, https://doi.org/10.1109/ICIRCA57980.2023.10220753

A. Shameem, K. K. Ramachandran, A. Sharma, R. Singh, F. J. Selvaraj and G. Manoharan, "The Rising Importance of AI in Boosting the Efficiency of Online Advertising in Developing Countries," 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), Greater Noida, India, 2023, pp. 1762-1766, https://doi.org/10.1109/ICACITE57410.2023.10182754 .

M. Lourens, S. Sharma, R. Pulugu, A. Gehlot, G. Manoharan and D. Kapila, "Machine learning-based predictive analytics and big data in the automotive sector," 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), Greater Noida, India, 2023, pp. 1043-1048, https://doi.org/10.1109/ICACITE57410.2023.10182665

A. H. Abdulwahid, M. Pattnaik, M. R. Palav, S. B. G. Tilak Babu, G. Manoharan and G. Pandi Selvi, "Library Management System Using Artificial Intelligence," 2023 Eighth International Conference on Science Technology Engineering and Mathematics (ICONSTEM), Chennai, India, 2023, pp. 1-7, https://doi.org/10.1109/ICONSTEM56934.2023.10142904

J. K. S. Al-Safi, A. Bansal, M. Aarif, M. S. Z. Almahairah, G. Manoharan and F. J. Alotoum, "Assessment Based On IoT For Efficient Information Surveillance Regarding Harmful Strikes Upon Financial Collection," 2023 International Conference on Computer Communication and Informatics (ICCCI), Coimbatore, India, 2023, pp. 1-5, https://doi.org/10.1109/ICCCI56745.2023.10128500

M. A. Tripathi, R. Tripathi, F. Effendy, G. Manoharan, M. John Paul and M. Aarif, "An In-Depth Analysis of the Role That ML and Big Data Play in Driving Digital Marketing’s Paradigm Shift," 2023 International Conference on Computer Communication and Informatics (ICCCI), Coimbatore, India, 2023, pp. 1-6, https://doi.org/10.1109/ICCCI56745.2023.10128357

Geetha Manoharan, Sunitha Purushottam Ashtikar, Mrs.P.Nithya & Dr.V.Maheshwari, “Social media marketing influence on usage as a brand choice towards users in varied district”, BioGecko, Vol 12, Issue 02, 2023, ISSN NO: 2230-5807, pp 2234-2242.

J. R, S. H. Krishna, M. G.M, S. Mohammed, K. B. Raj and G. Manoharan, "Fuzzy Evaluation Method on the Financing Efficiency of Small and Medium-Sized Enterprises," 2023 International Conference on Artificial Intelligence and Knowledge Discovery in Concurrent Engineering (ICECONF), Chennai, India, 2023, pp. 1-7, https://doi.org/10.1109/ICECONF57129.2023.10083731

Book chapter titled "Artificial intelligence in marketing applications" is published in book titled Artificial Intelligence for Business: An Implementation Guide Containing Practical and Industry-Specific Case Studies by CRC Press, Taylor & Francis Book during, 2023 by Chapman & Hall. (SCOPUS indexed)

Book chapter titled "Credit and Risk Analysis in the Financial and Banking Sectors: An Investigation" is published in book titled Artificial Intelligence for Capital Markets by CRC Press, Taylor & Francis Book during May 15, 2023 by Chapman & Hall. (SCOPUS indexed)

Book chapter titled "Sentiment Analysis of Customer Reviews for Online Stores that Support Customer Buying Decisions" is published in book titled in Handbook of Research on AI and Knowledge Engineering for Real-Time Business Intelligence by IGI GLOBAL during April, 2023. (SCOPUS indexed)

Book chapter titled “A study of postgraduate students' perceptions of key components in ICCC to be used in artificial intelligence-based smart cities” is published in book titled Artificial Intelligence and Machine Learning in Smart City Planning by Elsevier during January 11, 2023. (SCOPUS indexed)

Book chapter titled “A study on perception of Officials on Duties and responsibilities in each levels of the organizational structure to adopt Artificial Intelligence based smart city implementation” is published in book titled Artificial Intelligence and Machine Learning in Smart City Planning by Elsevier during January 11, 2023. (SCOPUS indexed)

Book chapter titled “An investigation into the effectiveness of smart city projects by identifying the framework for measuring performance” is published in book titled Artificial Intelligence and Machine Learning in Smart City Planning by Elsevier during January 11, 2023. (SCOPUS indexed)

Book chapter titled “Reigniting the Power of Artificial Intelligence in Education Sector for the Educators and Students Efficiency” is published in book titled Artificial Intelligence and Machine Learning in Smart City Planning by Elsevier on January 11, 2023. (SCOPUS indexed)

Book chapter titled “A study on application of expert system as a support system for business decisions: a literature review” is published in book titled Artificial Intelligence and Knowledge Processing CRC Press, Taylor & Francis Book on May 15, 2023 by Chapman & Hall. (SCOPUS indexed)

Book chapter titled “A study on application of Natural Language Processing (NLP) technique used in business analytics for better management decisions: a Literature Review” is published in book titled Artificial Intelligence and Knowledge Processing CRC Press, Taylor & Francis Book during May 15, 2023 by Chapman & Hall. (SCOPUS indexed)

M. Meenaakumari, P. Jayasuriya, N. Dhanraj, S. Sharma, G. Manoharan and M. Tiwari, "Loan Eligibility Prediction using Machine Learning based on Personal Information," 2022 5th International Conference on Contemporary Computing and Informatics (IC3I), Uttar Pradesh, India, 2022, pp. 1383-1387, https://doi.org/10.1109/IC3I56241.2022.10073318

M. Lourens, R. Raman, P. Vanitha, R. Singh, G. Manoharan and M. Tiwari, "Agile Technology and Artificial Intelligent Systems in Business Development," 2022 5th International Conference on Contemporary Computing and Informatics (IC3I), Uttar Pradesh, India, 2022, pp. 1602-1607, https://doi.org/10.1109/IC3I56241.2022.10073410.

Geetha Manoharan, Sunitha Purushottam Ashtikar, Dr. V. Smitha , S Sundaramoorthi , Dr I Mohana Krishna. (2023). WORK-LIFE BALANCE PERCEPTIONS OF WOMEN IN THE IT AND ITES SECTORS IN KERALA: A RESEARCH STUDY. Journal of Pharmaceutical Negative Results, 3363–3375. https://doi.org/10.47750/pnr.2023.14.02.393

Ravi Kiran.G , Geetha Manoharan , Rajyalakshmi K , Sunitha Purushottam Ashtikar. (2023). A REVIEW ON THE ROLE OF STATISTICAL TOOLS IN EFFECTIVE FUNCTIONALITY OF DATA SCIENCE. Journal of Pharmaceutical Negative Results, 3183–3187. https://doi.org/10.47750/pnr.2023.14.02.374

Dr. T. Satheesh Kumar; Dr.A. Jayanthi; Dr. Jaywant R. Bhadane; Hitendra Ramraoji Aher; Geetha Manoharan. "A STUDY ON CONSUMER PERCEIVED RISK TOWARDS ONLINE SHOPPING". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1446-1460.

Kommabatla Mahender; Dr Manish Kumar Jaisal; Parnab Ghosh; Dr. Rohit Bansal; Dr pratima Mishra; Geetha Manoharan. "PERCEPTION TOWARDS BLENDED LEARNING AT THE TIME OF COVID-19 PANDEMIC". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1461-1473.

Dr. D. Niranjani; Dr Preeti Mishra; Dr. Shivangee Tiwari; Vinay Kumar Yadav; Dr. S. Sekar; Geetha Manoharan. "CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICES IN BANKS: A STUDY WITH SPECIAL REFERENCE TO KOTTAYAM DISTRICT, KERALA". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1489-1500.

Dr. B. Nagarjuna; Yashi Srivastava; Sonali Singh; Dr.S. Sekar; Dr. Pravin Dnyaneshwar Sawant; Geetha Manoharan. "A STUDY ON ATTRIBUTES, CHOICE OF BUSINESS AND PERCEPTION ON SUCCESS OF ENTREPRENEURS". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1535-1546.

Sudarshan E; Dr.R. Indumathy; Dr. S. Sekar; T. Rajamanickam; Geetha Manoharan; Dr. S. Shahul Ameed. "A STUDY ON PERFORMANCE APPRAISAL OF MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs)". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1501-1514.

Dr. B. Nagarjuna; Dr Mohd Aarif; Dr. H. Shamina; Dr. Pravin Dnyaneshwar Sawant; Dr. Jaywant R. Bhadane; Geetha Manoharan. "AN EMPIRICAL ANALYSIS OF EFFICACY OF DIGITAL MARKETING TECHNIQUES ON TOURISM ENTREPRENEURS". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 1434-1445.

Geetha Manoharan, Sunitha Purushottam Ashtikar, Subhashini Durai, Franklin John Selvaraj. "Work-Life Balance Perceptions of Women in the IT and ITeS Sectors in Kerala: A Research Study". European Journal of Molecular & Clinical Medicine, 9, 7, 2022, 4764-4781.

G Ravi Kiran, Geetha Manoharan, K Rajyalakshmi, & Sunitha Purushottam Ashtikar. (2022). Enhancing Mathematics Learning for the Engineering Students: A Review. Journal of Pharmaceutical Negative Results, 788–792. https://doi.org/10.47750/pnr.2022.13.S09.091

Ravindar B; Ravi Kiran G; Geetha M. "A Review on the Influence of Mathematics Education on Millennial Engineering Students". European Journal of Molecular & Clinical Medicine, 9, 8, 2022, 41-46.

Dr. Y. SARITHA KUMARI, Dr. AARTI DAWRA, Dr. RACHANA JAISWAL, AIJAJ AHMAD RAJ, GEETHA MANOHARAN and Dr. BARINDERJIT SINGH, An evaluation of machine learning techniques and how they affect human resource management and sustainable development, Manager - The British Journal of Administrative Management, ISSN: 1746 – 1278, pp 4-14, September 2022. https://tbjam.org/vol58-special-issue-06/

Barinderjit Singh & Dr. Rachana Jaiswal Habibulla Palagiri, Dr. Shweta Mogre, Dr. Rashmi Badjatya Rawat, Geetha Manoharan, an investigation on the use of machine learning methods for predicting employee performance, Manager - The British Journal of Administrative Management, ISSN: 1746 – 1278, pp 15-22, September 2022. https://tbjam.org/vol58-special-issue-06/

Dr. SomanchI Hari Krishna, Dr. Neelam Sheoliha, Shivangi Ghildiyal, Dr. R. Krishna Vardhan Reddy, Geetha Manoharan and Dr. Harish Purohit, An overview of exploring the potential of artificial intelligence approaches in digital marketing, Manager - The British Journal of Administrative Management, ISSN: 1746 – 1278, pp 48-59, September 2022. https://tbjam.org/vol58-special-issue-06/

Dr. K. K. Ramachandran, Dr. S. Shyni Carmel Mary, Dr. Arun Kant Painoli, Harish Satyala, Barinderjit Singh and Geetha Manoharan, Assessing the full impact of technological advances on business management techniques, Manager - The British Journal of Administrative Management, ISSN: 1746 – 1278, September 2022. https://tbjam.org/vol58-special-issue-06/

Dr. Budhi Sagar Mishra, Dr. Lalit Mohan Pant, Dr. Rakesh Pant, Dr. G. Saravana Kumar, Bratati Kundu and Geetha Manoharan, Integrating the principle of strategic human resource management to improve organisational performance, Manager - The British Journal of Administrative Management, ISSN: 1746 – 1278, September 2022. https://tbjam.org/vol58-special-issue-06/

Ashtikar, Geetha Manoharan & Pavan Billa (2022). COVID-19: A Special Review of MSMEs for Sustaining Entrepreneurship, In, MSMEs AND COVID – 19 THE OPPORTUNITIES, CHALLENGES AND RECOVERY MEASURES by ICSSR.

Ashtikar & Geetha Manoharan (2022). Work-Life Balance among Women in the Private Higher Education Industry during COVID-19: A Path to Organisational Sustainability. In F.H. Pandya, S. Jain & N. Atchyutuni (Eds.), Proceedings of VJIM: 4th International Conference Impact of Current Events on Future of Business, (pp. 62-78). Delhi: Journal Press India. Retrieved from https://www.journalpressindia.com/website/4th-intlconference-vjim2022

Geetha Manoharan, Subhashini Durai, and Gunaseelan Alex Rajesh, "Emotional intelligence: A comparison of male and female doctors in the workplace", AIP Conference Proceedings 2418, 020006 (2022) https://doi.org/10.1063/5.0081816

Geetha Manoharan, Subhashini Durai, and Gunaseelan Alex Rajesh, "Identifying performance indicators and metrics for performance measurement of the workforce is the need of the hour: A case of a retail garment store in Coimbatore", AIP Conference Proceedings 2418, 020008 (2022) https://doi.org/10.1063/5.0081821

Geetha Manoharan, Subhashini Durai, and Gunaseelan Alex Rajesh, "A case of designing performance metrics for sales associates in a retail store in Coimbatore, using the BEI technique", AIP Conference Proceedings 2418, 020015 (2022) https://doi.org/10.1063/5.0081824

Geetha Manoharan, Dhruv Sharma, Pashmeen Kaur, Subhashini Durai, and Megaladevi, "Predicting US presidential elections and impact on Indian economy", AIP Conference Proceedings 2418, 020023 (2022) https://doi.org/10.1063/5.0081825

Subhashini Durai, Krishnaveni, and Geetha Manoharan, "Designing entrepreneurial performance metric (EPM) framework for entrepreneurs owning small and medium manufacturing units (SME) in Coimbatore", AIP Conference Proceedings 2418, 020003 (2022) https://doi.org/10.1063/5.0081941

Subhashini Durai, Krishnaveni, and Geetha Manoharan, "Leveraging HR metrics for effective recruitment & selection process in IT industries in Chennai and Coimbatore, Tamil Nadu", AIP Conference Proceedings 2418, 020011 (2022) https://doi.org/10.1063/5.0081942

Subhashini Durai, Krishnaveni, and Geetha Manoharan, "Metric based performance management of employees – A case study of MSME unit in Coimbatore, Tamil Nadu", AIP Conference Proceedings 2418, 020013 (2022) https://doi.org/10.1063/5.0081943

Mohammed Ali Shaik, Geetha Manoharan, B. Prashanth, Nune Akhil, Anumandla Akash, and Thudi Raja Shekhar Reddy, "Prediction of crop yield using machine learning", AIP Conference Proceedings 2418, 020072 (2022) https://doi.org/10.1063/5.0081726

Sandhya Makkar, Tanmay Bajpai, Mohit Bhola, Dandugudum Mahesh, and Geetha Manoharan, "Blockchain disruption in banking sector", AIP Conference Proceedings 2418, 020019 (2022) https://doi.org/10.1063/5.0082288

Nimish Gulati, Arushi Sethi, Dandugudum Mahesh, Sandhya Makkar, Geetha Manoharan, Megaladevi, and Raghuvaran Palanivel, "Implementation of blockchain in supply chain", AIP Conference Proceedings 2418, 020026 (2022) https://doi.org/10.1063/5.0083008

Himanshu Tandon, Shubham Maheshwari, Sandhya Makkar, and Geetha Manoharan, "Impact of trade deficit on defence expenditure", AIP Conference Proceedings 2418, 020028 (2022) https://doi.org/10.1063/5.0082286

S. Thavamani, Dandugudum Mahesh, U. Sinthuja, and Geetha Manoharan, "Crucial attacks in internet of things via artificial intelligence techniques: The security survey", AIP Conference Proceedings 2418, 020029 (2022) https://doi.org/10.1063/5.0083617

Rekha Nagar, Yudhvir Singh, Ravindran Gobinath, and Geetha Manoharan, "Aspects of medical tourism in India: A review", AIP Conference Proceedings 2418, 020030 (2022) https://doi.org/10.1063/5.0093282

Sandhya Makkar, Arif Khan, Adit Lal, and Geetha Manoharan, "Predicting air passenger traffic during Covid-19 & its economic impact", AIP Conference Proceedings 2418, 020032 (2022) https://doi.org/10.1063/5.0082285

Vidya Sagar Mullapudi, Gurunadham Goli, D. Ramesh Babu, and Geetha Manoharan, "Critical analysis of knowledge management ecosystem for sustainable development in farming technologies: A Case study of famers in Rayalaseema Region", AIP Conference Proceedings 2418, 020034 (2022) https://doi.org/10.1063/5.0081737

U. Sinthuja, Dandugudum Mahesh, S. Thavamani, and Geetha Manoharan, "Simulation and detection strategy of denial of service (DoS) attacks on MQTT transactions", AIP Conference Proceedings 2418, 020081 (2022) https://doi.org/10.1063/5.0081776

Diego A. García-Tadeo, Dattatreya Reddy Peram, K. Suresh Kumar, Luis Vives, Trishu Sharma & Geetha Manoharan, “Comparing the impact of Internet of Things and cloud computing on organisational behaviour: A survey”, Materials today: Proceedings, Vol 51, Part 8, 2022, pp 2281-2285. https://doi.org/10.1016/j.matpr.2021.11.399

Uvaneshwari, M., Gupta, E., Goyal, M., Suman, N., Geetha, M. (2022). Polarity Detection Across the Globe Using Sentiment Analysis on COVID-19-Related Tweets. In: Khanna, A., Gupta, D., Bhattacharyya, S., Hassanien, A.E., Anand, S., Jaiswal, A. (eds) International Conference on Innovative Computing and Communications. Advances in Intelligent Systems and Computing, vol 1394. Springer, Singapore. https://doi.org/10.1007/978-981-16-3071-2_46

Krishna, S. H., & Manoharan, G. (2022). Making the Link between Work-Life Balance Practices and Organizational Performance in the Hospitality Industry. The Changing Role of Human Resource Management in the Global Competitive Environment, 201.

Manoharan, G., & Ashtikar, S. P. (2022). The Relationship between Job-Related Factors on Work-Life Balance and Job Satisfaction. The Changing Role of Human Resource Management in the Global Competitive Environment, 169.

Gopinathan, R; Manoharan, Geetha, “Work-Life Balance Practices and Organizational Performance for Achieving Superior Performance”, The Changing Role of Human Resource Management in the Global Competitive Environment, 2022, 217.

S Gokula Krishnan, Geetha Manoharan, “An Investigation in Analysing the Key Aspects of High-Performance Work Practice for Enhancing Productivity in the Organisation”, The Changing Role of Human Resource Management in the Global Competitive Environment, 2022, 217.

Geetha Manoharan, & Santosh Narayanan M. (2021). A research study to investigate the feasibility of digital marketing strategies in advertising. PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(09), 450-456. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/9330

Shashi Kant Gupta, Dr. Hitesh Keserwani, Rekha. P. T., Jyothi P. R., Geetha Manoharan, Dr. Pallavi Mane, “Effect of Employee Empowerment on Job Satisfaction in Manufacturing Industry”, Turkish Online Journal of Qualitative Inquiry (TOJQI), Volume12-Issue 3-July 2021.

Veera Darshini A and Geetha M, "A Study on the awareness of Knowledge Management in building up the career concerning Coimbatore District, Tamil Nadu", International Journal of Advances and Management, Volume 2 Issue 7, Oct 2020, 686-695. DOI: 10.35629/5252-0207686695

Geetha M & Nethra Vidyoth, “A study on employee morale for employees working in CBE”, Our Heritage, Vol-68-Issue-30-February-2020

R. Gunguma Rokidha and Geetha M, "A Study on Brand Preference towards Sports Apparels regarding Coimbatore District", International Journal of Science and Research, Volume 8 Issue 7, July 2019, 263 - 266

Geetha M & S. Sriram (2017), A study to explore the managerial impact of Emotional Intelligence among the doctors working in Coimbatore city, International Journal of Advanced in Management, Technology and Engineering Sciences, ISSN NO: 2249-7455, vol 7, No11, Nov 2017, pp 251-262. DOI:16.10089.IJAMTES.2017.V7I11.15.1940 UGC Listed

Geetha M & Franklin John S (2017), A study to identify the various levels of Job Satisfaction amidst Doctors working in Coimbatore city hospitals, International Journal of Research in Social Sciences, ISSN: 2249-2496, Vol 7, No 8, Aug 2017, pp 129-152. UGC Listed

Geetha M & Franklin John S (2017), A Study to explore the impact of Emotional Intelligence among the Doctors working in Coimbatore city, International Journal in Management and Social Sciences, ISSN: 2321–1784, Vol 5– No 3, March 2017.UGC Listed

Geetha M & Franklin John S (2017), A Study to Access the levels of Self-Efficacy among health care professionals working in Coimbatore city”, International Journal in Management and Social Sciences, ISSN: 2321–1784 Vol 5–No 2, Feb 2017.UGC Listed

Geetha M & Sripirabaa B (2017), A Study to Access the Impact of Emotional Intelligence and Self-Efficacy on Job Satisfaction among the B-school Faculties in Coimbatore, Asian Journal of Business and Management, ISSN: 2321–2802, Vol 5– No1, Feb 2017.

Geetha M & T. Iyyapaswamy (2016), A study on factors affecting employee branding in higher educational institutions in Coimbatore, Journal of Innovative research and solutions, Vol 2, No2, pp 48-58, Jul-Dec: 2016, ISSN

Geetha M & T. Iyyapaswamy (2016), To investigate the level of Emotional Intelligence and stress amongst college educators with special reference to arts and science colleges in Coimbatore city. International Journal of Management, vol 7, No 2, pp:608-619.

Geetha M & Sripirabaa B (2014), Assessing job satisfaction and stress amidst B-school educators in Coimbatore city, Selvam college of Engineering, Namakkal, ISSN.

Geetha M & Sripirabaa B (2014), "To investigate the level of emotional intelligence and stress amongst college educators with special reference to arts and science colleges in Coimbatore city”, February 2016, ISSN

Geetha M & Sripirabaa B (2014), “The impact of Emotional Intelligence and Self-Efficacy on Job Satisfaction among higher education educators in Coimbatore city” Adaikalamatha Institute of Management and Research, Thanjavur, Transition from Inertia to Implementation, September 2014, ISSN.

Geetha M & Sripirabaa B (2014), “The impact of Emotional Intelligence and Self-Efficacy on Job Satisfaction among higher education educators in Coimbatore city” in National IQAC Conference, Kristu Jayanti College, Bangalore, New Paradigms in Academic Innovation, May 2014.

Geetha M & Sripirabaa B (2014), "A study to assess the level of Job Satisfaction among higher education educators in Coimbatore city “in National Conference, DJ Academy for Managerial Excellence, Coimbatore, Strategies for Sustainable Competitive Advantage, March 2014, ISBN 978-93-81537-11-4.

Geetha M & Sripirabaa B (2014)," Assessing the level of Self-Efficacy and Job Satisfaction among higher education educators in Coimbatore city” in National Conference, Nehru Institute of Management Studies, Coimbatore, Recent Advancements in Business Practices, March 2014, ISBN 938065717-x.

Geetha M & Sripirabaa B (2014), “Assessing the level of Emotional Intelligence and Job Satisfaction among higher education educators in Coimbatore city” in National Conference, Hindusthan College of Arts & Science, Coimbatore, Application of Modern Management Thoughts, ISBN 978-81-7823-524-2.

Geetha M & Sripirabaa B (2014), “Assessing the level of Emotional Intelligence and Self-Efficacy among higher education educators in Coimbatore city” in International Conference, Vivekanandha Institute of Information and Management Studies, Namakkal, Emerging Paradigms In Management Research, volume II February 2014, ISBN 938068696-x.

Geetha M & Sripirabaa B (2014), ‘Assessing the level of Self-Efficacy among higher education educators in Coimbatore city’, Indo Asian Journal of Advanced Management, Vol 4, No 1, Jan-June 2014, ISSN 2250-1266.