The Influence of Purchase Intentions on Online Customers published in Journal Of Advance Management Research - Volume 6, Issue 4, April 18, Pages: 67-83, Double-Blind Peer Reviewed Refereed International Journal - Included in the International Serial Directories

The Effect Of Advertising Trustworthiness On Purchase Intentions published in International Journal of Research Publications Volume-3, Issue-1,April 2018, PII : Dr. G. Ravi kumar .100315201857 DOI: 100315201857

Environmental Concern- A Fear Appeal In Advertising published in International Journal of Research in Economics and Social Sciences (IJRESS)

Factors Influencing Online Shopping In Super Markets published in International Journal of Latest Trends in Engineering and Technology Vol.(9)Issue(4), pp.067-075

Impact of internet on online purchasers of movie tickets in building positive attitude published in International Journal of Latest Trends in Engineering and Technology Vol.(9)Issue(3), pp.109-118

Importance Of Brand Trust |On Corporate Social Responsibility published in International Journal of Latest Trends in Engineering and Technology

Consumer Behavior on Online Shopping in India published in International Journal of Emerging Research in Management &Technology ISSN: 2278-9359 (Volume-6, Issue-4) April 2017 pp, Cosmos Impact Factor: 2015 : 3.969

Consumers' Attitude in Green Purchasing published in FIIB Business Review, Volume 6 Issue 1, January - March 2017 pp 34-44, FBR is indexed with EBSCO Host, ProQuest, J-Gate, Google Scholar, EBSCO Discovery and CNKI Scholar. FBR is also Listed in UGC approved journal list No. 62831.

IMPACT OF EMOTIONS IN RETAIL STORES published in International Journal of Research in IT and Management (IJRIM)

Consumer Perceptions And Behavior On Diamonds In India published in International Journal of Latest Trends in Engineering and Technology

Corporate Social Responsibility for Consumers at Retail Grocery Stores published in International Journal of Engineering Research And Management (IJERM), Volume-04, Issue-02, February 2017 PP 28-34, with ISSN: 2349- 2058, impact factor 1.317

Influence of Technology on Social Communication in Local Communities published in International Journal of Emerging Research in Management &Technology, (Volume-6, Issue-2), February 2017 PP 79-83, , with ISSN: 2278-9359, Cosmos Impact Factor: 2015 : 3.969

Effectiveness Of Advertising Through Social Media In India- A Select Region published in The ZENITH International Journal of Business Economics & Management Research ZIJBEMR, Vol.7 (1), JANUARY 2017, pp. 1-19 with ISSN 2249- 8826 . Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; Index Copernicus Journals Master List, Poland Open J-gate, India; New Jour-Electronic Journals & Newsletter; SCIRUS; EZB, Germany; Bibliothekssystem Universität –Hamburg; Max Perutz Library- Vienna; E-Journals Eastern Europe,

Influence of Brand Image on Consumer Purchase Behavior: A Comparison of Northern and Southern foot wear markets in India published in The International Journal of Research in IT and Management (IJRIM) Vol. 6, Issue 12, December - 2016, pp. 24~33 with ISSN(o): 2231-4334 | ISSN(p): 2349-6517,| Impact Factor: 5.96 | Thomson Reuters ID: L-5236-2015.

Supply and Demand Side of Women’s Entrepreneurship among Urban Women in India published in ZENITH International Journal of Multidisciplinary Research Volume 3, Number 2, February 2013, page No. 277-288 with ISSN 2231-5780, Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; Index Copernicus Journals Master List, Poland Open J-gate, India; New Jour-Electronic Journals & Newsletter; SCIRUS; EZB, Germany; Bibliothekssystem Universität –Hamburg; Max Perutz Library- Vienna; E-Journals Eastern Europe

Evaluations of Brand Extensions into the Consumer Market published in Acme Intellects International Journal of Research in Management, Volume 3, Number 3, July 2013 with ISSN-2320-2939 (Print), 2320-2793 (Online). Google & DIIF Google Scholarly Indexed Journal- AIIJRMSST

CRM in Fashion Companies for Readymade Men’s Wear published in ZENITH International Journal of Business Economics & Management Research, ZIJBEMR, Volume 3, Number 4, April 2013, page No. 116-126 with ISSN 2249-8826, Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; Index Copernicus Journals Master List, Poland Open J-gate, India; New Jour-Electronic Journals & Newsletter; SCIRUS; EZB, Germany; Bibliothekssystem Universität –Hamburg; Max Perutz Library- Vienna; E-Journals Eastern Europe,

Cross Regional Equivalence of Consumer Confidence in the Safety of Food published in Acme Intellects International Journal of Research in Management, Volume 3, Number 3, July 2013 with ISSN-2320-2939 (Print), 2320-2793 (Online).

From Turmoil to Competence through Solar Energy published in EXCEL International Journal of Multidisciplinary Management Studies EIJMMS, Volume 3, Number 7, July 2013 page No. 165-173 with ISSN 2249- 8834, Cabell's Directory of Publishing Opportunities, Texas; Ulrich’s Periodicals Directory, ProQuest, U.S.A.; Index Copernicus Journals Master List, Poland Open J-gate, India; New Jour-Electronic Journals & Newsletter; SCIRUS; EZB, Germany; Bibliothekssystem Universität –Hamburg; Max Perutz Library- Vienna; E-Journals Eastern Europe,

E- Entrepreneurship Among Start-Ups published in International Journal Of Research Culture Society ISSN: 2456-6683 Volume - 1, Issue - 09, Nov – 2017, UGC Approved Monthly, Peer-Reviewed, Refereed, Indexed Journal, UGC Jr.No – 64291, Impact Factor: 3.449

Engaging Multinationals in Africa published in Leadstar international journal of Business (LIJOB) Volume 1, Issue No.1 2017, special issue Leading change in Rising Africa with ISSN 2521-8174.

Movement Towards Cashless Economy through Demonetization published in Airo International Research Journal (AIRO) Volume IX, February 2017 with ISSN :2320-3174 , international journal impact factor is 2.56 & peer reviewed Index journal, Approved & listed by UGC

Elucidating Demonetization in India published in Airo International Research Journal (AIRO) Volume IX, February 2017 PP 1-10, with ISSN :2320-3174, international journal impact factor is 2.56 & peer reviewed Index journal, Approved & listed by UGC

Demonetization In India an era for Digital payments published in Splint International journal of Professionals Vol 4, Issue ( 1), January 2017, PP 40-48 with ISSN 2349-0045.

Influence of Brand Image on Consumer Purchase Behavior: A Comparison of Northern and Southern foot wear markets in India Consumer behavior towards Online Shopping in India-A Study with Reference to Select Regions Published in The IIS University Journal of Commerce & Management, Volume 3 Issue 1, November 2014, Page No.23-41 with ISSN 2320-4907.

26. Cause related marketing on consumer attitude to the brand and purchase intention: A comparison between sponsorship and sales promotion published in Vishleshak- an annual journal of management studies, Volume: 2, Special Issue, July 2013, Page No. 94-110 with ISSN 2320-625X and E-ISSN 2321-4104

27. Consumer Confidence on the Food Safety published in Steward Business Review-An International refereed Journal June-July, 2013 Issue with ISSN No. - 2320 - 9399)

4. User’s Attitude in the Context of Blogs and Communities published in the Review of Professional Management- A Journal of New Delhi Institute of Management, Volume 10, Issue 1, January-June, 2012 page No. 40-46 with ISSN-0972-8686. 28. Blog Marketing published in Indira Management Review, Volume VI, Issue 1, January 2012, Page No. 35-45 with ISSN-0974-3928

29. A Study of Barriers and Facilitators to Mobile Customer Relationship Management Adoption published in The IASMS Journal of Business Spectrum, A bi-annual Journal from Indian Academy School of Management Studies, Volume V, No 2, July 2012page No. 86-92 with ISSN 0974-8016.

30. Negative Aspects of Celebrity Endorsement-A Case Study published in WIM journal of Management, Volume 3, Number 2, January 2012, page No. 92-102, with ISSN-0975-5063

31. Guerrilla Marketing- reaching the Customer in an Untraditional Way published in IRJC, Asia Pacific Journal of Marketing & Management ReviewVolume1 Number 3, November 2012, with ISSN: 2319-2836

32. Product Gender Perception and Gender Similarities in Generation Y- A Study published in Prabhandan A scholarly Peer Reviewed Journal, Volume No.2 Issue 3 April 2012, with ISSN: 2229-4791.

33. Building Loyalty through Customer Loyalty Programs published in Journal of IPM Meerut, Volume 12, Number 2, July-December 2011, and page No. 1- 12 with ISSN-0976-0873.

34. Disinvestment and Indian Economy - published in Asian Journal of Research in Banking and Finance, volume 1, Issue 1, October 2011, page No. 20-32 with ISSN-2249-7323.

35. Women’s Online Purchasing Behavior in India- A Study with Reference to E- commerce published in the IME Journal, Volume VI No.1 January 2012, page No.63-70, with ISSN-0974-0716

36. Consumer Based-Brand Equity on Consumer Perception of Brand- A Case Study f Haleem Food Restaurants published in Prabhandan Volume No.2 Issue, No.1, February, 2012 page No. 40-47, with ISSN-2229-4791

37. A Study on Customer Satisfaction of 3G Services in Select Regions of Andhra Pradesh published in Mangalmay journal of Management and Technology Volume 6, Number 12, July-December 2012, Page No. 60-77 with ISSN print-0973-7351 and Online-2230-729x

38. A Study on Specialization Process of Consumer-From TV to the Mall published in Journal of IPM Meerut, Volume 13, Number 1, January-June 2012, and page No. 12- 20 with ISSN-0976-0873.

39. Positioning of software Packages in India-A case study- published in Journal of institute of Environment and management, July 2007 issue.

40. Working capital management in public sectors-A case study of BHEL-published in M-Infiniti, Journal of Management, Volume-1, issue No.2, March 2007

41. C.R.M On Hospital Industry- A Study- published in JIMS 8M, the Journal Of Jagannath International Management School New Delhi Volume 10 No.1. January-March, 2005.

42. Strategies to attract the consumers to convenience stores published in Multidisciplinary perspectives on education, Lambert Academic Publishing with ISBN 978-613-4-95863-9, 2018 pages 96-107

43. Promotion effectiveness of retailers published in Multidisciplinary perspectives on education, Lambert Academic Publishing with ISBN 978-613-4-95863-9, 2018 pages 25-33

44. Marketing Adoption Factors through Facebook among Tourist Operators in India published in Conference on Digital Transformation of Business in India: Opportunities and Challenges 2017 with ISBN No: 978-93-5268-336-9 pages 101 – 113

45. Companies In India published in Corporate Social Responsibility Public sectors, Private sectors and MNCs, Vrinda publishing house with ISBN 97893855180809, 2017 pages 590 – 595

46. Operationalization Of Corporate Social Responsibility In Multi National Enterprises Published in International Journal of Social Sciences & Economic Environment, Vol. 2, Issue 1, Jan-Jun 2017, pp 34-52.

47. Understanding Customer Behavior of Retail Banking in Select Regions of Andhra Pradesh Published in Global Journal of Management & Technology –A Special Issue on Role of Financial services in Growth of Indian Economy, Volume 2, Issue 3, September 2013, Page No. 46-56 with ISSN:2319-6823.

48. Mergers and Acquisitions- Indian Private Equity Published in Role of Financial services in Growth of Indian Economy, September 2013page No. 15-25 with ISBN:978-81-923541-2-5

49. Consumer Behavior on Online Shopping in India- a Study with Reference to Select Regions published in Buenmafe Research and Review- The Business Journal Volume 1, Issue 2, August 2013, page No. 33-42 with ISSN-2320-5296.

50. Vertical Integration-An effective Tool in the Era of Steel Integration- published in the IME Journal, Volume V No.2 July 2011, page No.33-38, with ISSN-0974-0716.

51. Guerilla Marketing Media in the Indian context published in Advertising Express, Aprill 2011, ICFAI university Publications page No 38-45, reference number, 18m-2011-04-08-01, Hyderabad

52. Competitive Dimensions of Indian Label and Tag Industry published in Advertising Express, February 2011, ICFAI university Publications page No 38-45, reference number, 18m-2011-02-09-01, Hyderabad.

53. Concerns of HR in Mergers and Acquisitions published in Orient Journal of law and Social Sciences, July 2009, Volume III, Issue 8, page No 143-151, with ISSN 0973-7480

54. EAPs the promising indispensable gizmo to the organization- published in Business Manger, a Complete Magazine of Management, H.R.D. &Labour Laws, Lajpat Nagar-2, New Delhi-110024. Volume:10, No.9, March 2008

55. Entrepreneurship in India-published in Kakatiya Business Review, September, 2007 issue volume IV No.1

56. Customer Relationship Management For Knowledge Process Outsourcing - published in Prakasha, Journal Of Education And Research, Volume: IV, No.2, July, 2006

57. Navigating Change In 21st Century- published in Business Manager, a Complete Magazine of Management, H.R.D. &Labour Laws, Labour Law Reporter, A-43, Lajpat Nagar-2, New Delhi-110024. Volume:9, No.11, May 2007

58. Challenges in Performance Management- published in Business Manger, a Complete Magazine of Management, H.R.D. &Labour Laws, Labour Law Reporter, A-43, Lajpat Nagar-2, New Delhi-110024. Volume:9, No.8, February 2007

59. Managing Generation X in India- published in HRD News Letter, A Monthly Journal Of National HRD Network, Ameerpet, Hyderabad-500016, Volume:22 Issue:6, September 2006

60. Leadership Through Transformation- published in HRD News Letter, A Monthly Journal Of National HRD Network, Ameerpet, Hyderabad-500016, Volume:22 Issue:5, August 2006

61. Management Audit An Accounting Tool For Performance Management- published in PRABANDH, A Journal Of Management Education And Research, Mohanlal Sukhadia University, New Campus, Udaipur (raj.)-Volume 22, June 2006.

62. FDIs in Financial Sector-the Thrust areas of Growth- published in BUSINESS VISION, A Quarterly Journal of Management, Sister Nivedita Foundation, Hyderabad, A.P. India-Volume 2 No.1, January-March 2006.

63. Leader As A Ladder- published in TATAVA, journal of KLS Institute of Management Education and Research, Vol.1 No.1, September 2004.

64. C.R.M and S.C.M. The New Business Strategies published in Prestige Journal Of Management And Research, Volume 7, No 1, April 2003