faculty-profile

Dr. Suman Naredla

info

Dean

School of Business

Kakatiya University

23 Years

Marketing Analytics, Business Innovations

Consumer Psychology, Entrepreneurship

Mail: sumankumar.n@sru.edu.in

Educational
Qualifications
(From Highest)

Student
Supervision

Ph.D

PG

UG

Key Publications

A Paper titled " Maker Faire - Promoting Regional Innovation & Entrepreneurial Ecosystem by Empowering Students” published in a monthly journal, International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, Volume-8 Issue-2, July 2019

A Paper titled "Identifying Opportunities to start Industries on the Food Production Potential in Telangana and Andhra Pradesh, India” published in ‘International Journal of Engineering and Advanced Technology (IJEAT)’, ISSN: 2249-8958 (Online), Volume-8 Issue-5, June 2019, Page No.:2189-2193

A Paper titled " Women Breaking the Barrier in Technology Startups Through an Innovative Business Model: A Case Study of Sree Technologies” published in a monthly journal, International Journal of Engineering and Technology (IJET) ISSN: 2227-524X, Volume-7 Issue-4.26, November, 2018

A Paper titled " UNIQUELY ADDRESSING CUSTOMER PAIN POINTS - THE CASE STUDY OF AGRITECH APP” published in a monthly journal, International Journal of Mechanical Engineering & Technology and Engineering (IJMET) ISSN: 0976-6340, Volume-9 Issue-11, November 2018

A Paper titled “A Study of New age Media Influence on Indian children” in Research Journal of Commerce and Behavioral Science with ISSN No. 2251-1547, Vol. 6, No.4 in February 2017, pg.no: 10-16 (impact factor 5.632 in 2014).

A Paper titled " A study of Consumer Socialization and Impact of Advertising on Children & Youth published in a monthly journal, International Journal of Research in Commerce, Economics and Management.(ISSN No. 2231-4245), March 2017, Vol. 7, No. 3, Pg.no.: 30-33.

A Paper titled "Influence of Practicum Venture Process on Engineering Students: Experience and Learning Outcomes of Entrepreneurship Course” published in a monthly journal, Journal of Engineering Education Transformation, Volume 37, No.1, July 2023 , ISSN 2349-2473, eISSN 2394-1707 (10.16920/jeet/2023/v36i4/23117)

A Paper titled " An Effective way of teaching Entrepreneurship to Engineering Students using Pain Storming as a Tool” published in a monthly journal, Journal of Engineering Education Transformation, Volume 35, No. 1, ISSN 2349-2473, eISSN 2394-1707, July 2021

Presented a paper titled “AI-Powered Cybersecurity: Identifying Threats in Digital Banking” in July 2023 in IEEE 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) DOI: 10.1109/ICACITE57410.2023.10182479

Presented a paper titled “Maximizing the Potential of Artificial Intelligence in Digital Marketing” in July 2023 in IEEE 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) DOI: 10.1109/ICACITE57410.2023.10183113

Presented a paper titled “Revolutionizing Business Decision-Making: An Analysis of AI-Based Services” in July 2023 in IEEE 3rd International Conference on Advance Computing and InnovativeTechnologies in Engineering (ICACITE) DOI: 10.1109/ICACITE57410.2023.10183274

Presented a paper titled “Blockchain Technology for Secured Transactions in Banking” in July 2023 in IEEE 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE) DOI: 10.1109/ICACITE57410.2023.10182668

Presented a paper titled “Developing an Blockchain-Based System for E-Commerce Inventory Management” in July 2023 in IEEE 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), DOI: 10.1109/ICACITE57410.2023.10183212

A Paper titled “Emerging entrepreneurial opportunities through internet of things (IoT): With reference to smart cities in India”, Cite as: AIP Conference Proceedings 2418, 020017 (2022); https://doi.org/10.1063/5.0081721 Published Online: 24 May 2022

A Paper titled " Polarity Detection Across the Globe Using Sentiment Analysis on COVID-19-Related Tweets” published in International Conference on Innovative Computing and Communications, Proceedings of ICICC 2021, Volume 3, Pg.No. 565-577, 978-981-16-3070-5 (print ISBN), 978-981-16-3071-2 (online ISBN), August 2021, DOI https://doi.org/10.1007/978-981-16-3071-2_46

Research Projects / Patents

Project
Completed UGC – minor project (2015-17) “Marketing media and effects on children” approved in November 2014

Project
Working on Department of Science & Technology under NSTMIS scheme during March 2018 – March 2021

Project
System and method for planning of a Trip

Project
Intelligent talent Exhibit system

Project
Healthcare System and method for providing the home healthcare services (

Project
System and method for facilitating Pet related Services

Project
Educational Guidance System and method of Providing the same

Project

Awards and Honors / Achievements

award

NATIONAL BUILDER by ROTARY INTERNATIONAL

award

BEST MARKETING EXECUTIVE (ALL INDIA) 1999 @ KOPRAN

award

CERTIFIED TRAINER IN ENTREPRENURSHIP BY EDII, Ahmedabad & Wadhwani International Foundation for Entrepreneurship

Books

“ Consumer Psychology and Advertising”, March 2016, (ISBN-13: 978-3659860966)

Suman Naredla

LAP LAMBERT Academic Publishing,